L'Oreal Paris

L'Oréal Paris Superior Preference LB01 Extra Light Ash Blonde Permanent Hair Color Kit — Fade-Defying Shine & Conditioning

High-performance beauty made for confident daily results

$19.40

3 shoppers currently have this item in cart.

Low stock: only 10 left in inventory. Add to cart before it's gone.

Shop Pay installment options may appear at checkout where eligible.

Free shipping Secure checkout 100% refund eligible
Bundle & save Buy 2 and save checkout time

Premium beauty quality selected for United States (USA) customers.

Routine pack Build your routine pack (3)

Fast dispatch with always-free shipping and secure checkout on every order.

Free shipping

i

Free shipping on every order. Fast dispatch, tracked delivery, and secure checkout included.

Easy returns

i

Simple return flow and responsive support for eligible items.

Peak-demand shipping delays

i

During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

24/7 customer support

Questions before checkout? Our team is available and ready to help.

Share

Why customers choose Origin Beauty

L'Oréal Paris Superior Preference LB01 Extra Light Ash Blonde is a permanent, fade-defying hair color kit that delivers luminous ash-blonde tone with long-lasting shine.

Built on a heritage formula first launched in 1973, the Superior Preference line combines a translucent gel dye with the Care Supreme Conditioning treatment and Shine Serum to protect tone and boost gloss. This pack contains the permanent colorant in shade LB01 Extra Light Ash Blonde and the finishing conditioner designed to lock in vibrancy and leave hair smooth. The system aims to provide even coverage, dimensional color, and a lasting finish that resists dulling over time.

How does this formula protect color from fading?

The product uses L'Oréal's Fade-Defying Color and Shine System: a gel-based colorant plus a specialized conditioning treatment. The gel carrier helps deposit color evenly while reducing porosity changes, and the Care Supreme Conditioner seals the hair cuticle to enhance shine.

  • Translucent gel texture for even color distribution
  • Care Supreme Conditioning treatment with Shine Serum to smooth and seal
  • Color molecules designed to bind and resist washout
  • Instructions and timing guidance to optimize longevity

Will LB01 Extra Light Ash Blonde work on my hair type?

This shade is formulated to produce a cool, very light ash-blonde result; final tone depends on your starting level and any previous color treatments. On natural light blonde or pre-lightened hair, expect a true extra light ash finish; darker hair may require pre-lightening for accurate shade match.

  • Best on natural or pre-lightened pale to medium hair
  • May require bleaching on darker bases for full ash effect
  • Offers gray coverage when applied per directions
  • Includes conditioning step to nourish processed hair

How do I use the kit for professional-looking results at home?

The kit includes the developer/color gel and the Care Supreme Conditioner with Shine Serum; follow the included leaflet for mixing ratios, timing, and application patterns. Perform a strand and allergy test first, section hair for even application, and rinse and condition exactly as directed to reveal the intended shade and finish.

  • Perform allergy and strand tests 48 hours before use
  • Mix color and developer in the provided bottle, apply to dry hair
  • Follow recommended processing time and rinse thoroughly
  • Finish with the included Care Supreme Conditioner for shine and softness

What maintenance helps keep the ash-blonde tone vibrant?

Use color-safe shampoos and conditioners and avoid excessive heat or prolonged sun exposure to preserve tone. Occasional use of purple toning products can neutralize brassiness; regular deep-conditioning treatments will support hair health after lightening or coloring.

  • Choose sulfate-free, color-protecting haircare products
  • Limit hot tool use and protect hair from UV exposure
  • Use purple toners or masks as needed to maintain ash tones
  • Refresh roots with root touch-up products between full colors

Who is this for: L'Oréal Paris Superior Preference LB01 Extra Light Ash Blonde is aimed at consumers seeking a permanent, salon-style ash-blonde result at home with built-in color-protection and shine. It suits those with naturally light hair or clients willing to pre-lighten darker hair to reach an extra light blonde base. If you want a multi-step kit that includes both a fade-defying gel color and a finishing conditioning treatment to boost gloss and manageability, this product is designed for your needs. Always read and follow the included safety and usage instructions before coloring.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1062430 PREFERENCE LES BLONDISSIMES EXTRA LIGHT ASH BLONDE INGREDIENTS OLEIC ACID AQUA / WATER / EAU COCAMIDE MIPA OCTYLDODECANOL BENZYL ALCOHOL ALCOHOL DENAT. ETHANOLAMINE AMMONIUM HYDROXIDE OLETH-30 HEXADIMETHRINE CHLORIDE MEA-LAURETH SULFATE PARFUM / FRAGRANCE AMMONIUM THIOLACTATE ISOPROPANOLAMINE EDTA ERYTHORBIC ACID ALPHA-ISOMETHYL IONONE RESORCINOL EUGENOL LINALOOL CITRONELLOL p-PHENYLENEDIAMINE 2,4-DIAMINOPHENOXYETHANOL HCl p-AMINOPHENOL HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL m-AMINOPHENOL FIL CODE D32262/2 437047 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 25 VOLUME , REVELATEUR 25 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12859/16

FAQ

Q: Does this kit cover gray hair?

A: Yes. When applied according to instructions, Superior Preference provides gray coverage and an even ash-blonde result.

Q: How long does the color last?

A: With proper care and color-safe products, the permanent dye is formulated to resist fading and maintain tone for weeks.