L'Oreal Paris Superior Preference permanent hair color — 9GR Golden Reddish Blonde, fade-defying shine up to 9 weeks

L'Oreal Paris Superior Preference 9GR is a permanent at-home hair dye that delivers luminous golden-reddish blonde color with up to 9 weeks of fade-defying radiance.

Built on a legacy of salon-inspired formulas since 1973, this Superior Preference kit combines a translucent gel color, a developer crème and a Shine Protect Conditioner infused with UV filters and vitamin E to lock in reflected tones and silky shine. The no-drip gel texture improves application control and helps coat hair evenly from roots to ends, while the formula is designed to blend gray for a uniform finish. Follow the enclosed instructions and complete the required 48-hour skin allergy test before each use.

How will this shade look on my hair?

Golden Reddish Blonde 9GR is crafted to show warm golden highlights with subtle red undertones, giving hair dimension and luminosity. The result depends on your starting color: on light blondes it will deepen and warm; on darker hair, expect a warm, rich shift with noticeable golden-red reflections after color lifting or pre-lightening.

• Light blonde base: warm golden-reddish blonde with radiant highlights
• Medium brown base: warm, sun-kissed golden-red reflections
• Dark hair: requires pre-lightening for full vibrancy
• Gray coverage: delivers even pigment for blended results

What is included and how does the formula protect shine?

The kit contains color gel, developer crème, a Shine Protect Conditioner with Shine Serum, a pair of gloves and detailed instructions. The gel texture adheres to hair for precise application, while the conditioner’s UV filter and vitamin E help preserve first-day vibrancy and leave strands feeling smooth.

• Color gel + developer crème for permanent dyeing
• Shine Protect Conditioner to seal and smooth cuticles
• No-drip gel for cleaner, more accurate application
• Gloves and full instructions for safe, effective use

How long will the color last and how should I maintain it?

Superior Preference is formulated to be fade-defying and maintain luminous color for up to 9 weeks depending on hair porosity and care routine. Use color-safe shampoo and conditioner, avoid excessive heat, and apply the included Shine Protect Conditioner after each dye to prolong vibrancy.

• Expected radiance: up to 9 weeks with proper care
• Recommended: color-safe, sulfate-free hair products
• Use cool-to-warm water to rinse, not hot, to reduce fading
• Limit frequent washing and heavy heat styling

Are there safety considerations I should know before coloring?

This product contains ingredients that can cause allergic reactions; a mandatory skin allergy test must be performed 48 hours before each application. Do not use bleach or high-lift shades on relaxed hair; wait at least 14 days after bleaching, relaxing or perming before applying color.

• Perform a patch test 48 hours before every use
• Read and follow the enclosed instruction leaflet completely
• Bleach and high-lift shades contain persulfates—follow guidance
• Contact a professional if you’re unsure about prior chemical treatments

Who is this for: L'Oreal Paris Superior Preference 9GR is ideal for anyone seeking a warm, golden-reddish blonde with long-lasting shine—whether you want to refresh natural blonde tones, cover gray for a blended finish, or warm up medium hair. It’s best suited to users comfortable with at-home permanent color who will follow the safety steps and post-color care to sustain vibrancy. For deep dark bases, consider professional pre-lightening for full color payoff.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055890 L'OREAL PARIS - PREFERENCE - Nuance 9 GR US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE SODIUM METABISULFITE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL p-AMINOPHENOL ERYTHORBIC ACID RESORCINOL p-PHENYLENEDIAMINE ALPHA-ISOMETHYL IONONE EUGENOL 6-HYDROXYINDOLE LINALOOL CITRONELLOL FIL CODE D33277/2 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18