L'Oreal Paris Superior Preference permanent hair color — Cool Medium Brown 5C, no-drip gel & 9-week fade-defying radiance

L'Oreal Paris Superior Preference in 5C Cool Medium Brown is a permanent, gel-based hair dye formulated to deliver luminous, fade-defying color and gray coverage for up to nine weeks.

This kit combines a translucent, no-drip color gel with a conditioning developer and a Vitamin E–infused Shine Protect Conditioner to help lock in color radiance and softness. Designed for at-home use, the formula pairs concentrated long-lasting dyes with a caring finish to create depth, dimension and manageable hair texture after coloring. The result aims to be glossy, evenly coated hair in a cool medium brown tone.

How does the no-drip gel formula improve application?

The gel texture is thicker than traditional liquid dyes, so it clings to strands for more controlled placement and reduced mess. That adherence helps you work through sections with less dripping, which is useful for touch-ups and full-head color alike.

• No-drip gel for better coverage and precision
• Easier sectioning and application control
• Improved coating of hair fibers for more even color

Will this shade cover gray hair and stay vibrant?

Superior Preference is formulated to cover gray hair while maintaining shine and dimension. The kit’s Fade-Defying Color and Shine System is intended to preserve first-day vibrancy so color looks fresh for weeks when you follow the after-care advice.

• Gray coverage included in the permanent formula
• UV filter and Vitamin E in the conditioner help protect color
• Expect up to nine weeks of noticeable radiance with proper care

What comes inside the L'Oreal Paris Superior Preference 5C kit?

The box contains everything needed for a single full-head application: color gel, developer crème, Shine Protect Conditioner, gloves and instructions. The included conditioner is formulated to seal the hair cuticle and enhance shine immediately after rinsing out the dye.

• Color Gel and Developer Crème for permanent processing
• Shine Protect Conditioner with Vitamin E and UV filter
• Gloves and a step-by-step instruction leaflet for safe use

How should I maintain color after using this product?

To maximize color life, use sulfate-free shampoos, limit heat styling, rinse with cool water and apply color-safe conditioners. The Shine Protect Conditioner in the kit helps lock in pigments immediately, but ongoing maintenance products and UV protection will extend vibrancy.

• Wash with cool water and color-safe, sulfate-free shampoo
• Use UV protectant and routine conditioning to reduce fading
• Reduce frequent heat styling and high-temperature tools

Who is this for: L'Oreal Paris Superior Preference 5C Cool Medium Brown suits anyone seeking a reliable at-home permanent color that blends gray, delivers a glossy cool-medium brown, and resists fading for weeks. It’s appropriate for first-time home colorists who want a controlled, no-drip application and for experienced users looking for a luminous long-wear shade. If you need personalized shade guidance or have specific scalp sensitivity concerns, contact L'Oreal Customer Care or consult a hair professional before use.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1146761 Préférence collection Brunettes Parisiennes - Nuance 5.21 L'Etoile 5.21 INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE 2,4-DIAMINOPHENOXYETHANOL HCl m-AMINOPHENOL 2-AMINO-3-HYDROXYPYRIDINE SODIUM METABISULFITE HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL EUGENOL THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM ACETATE 2-METHYLRESORCINOL PENTASODIUM PENTETATE LINALOOL ALPHA-ISOMETHYL IONONE PARFUM / FRAGRANCE RESORCINOL CITRONELLOL ERYTHORBIC ACID FIL CODE D182476/1 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18