L'Oreal Paris Superior Preference Permanent Hair Color — Dark Ash Brown 4A, No-Drip Gel & Up to 9 Weeks Radiance

L'Oreal Paris Superior Preference Dark Ash Brown 4A is a permanent hair color kit that delivers rich, luminous ash-brown pigment with up to nine weeks of visible radiance.

Built on decades of salon-rooted chemistry, this Superior Preference kit combines a translucent gel color with a conditioning system designed to improve shine and evenness of tone. The formula is meant for at-home use and covers gray while offering a no-drip texture for easier, more precise application. Each kit includes the color gel, developer crème, Shine Protect Conditioner, gloves, and instructions so you can complete a full color service at home.

How does this shade create ash-brown color without brassiness?

The Dark Ash Brown 4A uses cool-toned dye molecules to neutralize warm undertones that commonly produce brassy results. The translucent gel delivery helps pigments lay uniformly over strands for clearer, consistent color. It’s designed to minimize warm reflect and emphasize ash tones for cooler, deeper brown results.

• Cool ash pigments target orange and red warmth
• Translucent gel ensures even pigment distribution
• Shade number 4A corresponds to a deep brown base with ash reflect

Will the color last and how does the kit protect vibrancy?

This formula pairs concentrated dyes with a conditioning finish to help maintain color intensity for up to nine weeks. The included Shine Protect Conditioner contains a UV filter and vitamin E to shield color and smooth the hair surface, helping the first-day look last longer. Regular, color-safe care extends vibrancy between applications.

• Fade-defying dye system for extended pigment retention
• Shine Protect Conditioner with UV filter and vitamin E
• Instructions and gloves for consistent, safe application

Is the application simple for home use and what’s in the kit?

The kit is formulated for at-home application with a no-drip gel texture that improves adherence and precision during use. Step-by-step instructions guide you through mixing, applying, processing, and conditioning so even first-time users can follow the process. The no-drip gel reduces mess while the conditioning crème helps replenish moisture after processing.

• Color gel and developer crème for full permanent coverage
• Shine Protect Conditioner to finish and protect color
• One pair of gloves and a detailed instruction leaflet included

Can this shade cover gray hair and suit different hair types?

Yes—Superior Preference is formulated to provide reliable gray coverage across a variety of hair textures and conditions. The conditioning elements support manageability and shine on fine, medium, and thick hair. Results will vary depending on starting color and hair porosity, so expect the deepest match on similar base tones.

• Offers gray coverage with long-lasting pigments
• Conditioning gel helps coat fibers for improved color uptake
• Works on diverse hair types; outcomes depend on starting hair

Who is this for: Ideal for anyone seeking a cool-toned, salon-style dark brown without warm brassiness, particularly users who want salon-quality results at home and color longevity. It’s well suited to people covering gray, refreshing a natural brown base, or switching to an ashier tone. If you prefer hands-on application with a controlled, low-mess gel and want a conditioning finish to preserve shine, this kit is designed to meet those needs.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055880 L'OREAL PARIS - PREFERENCE - Nuance 4A (4,1) US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. POLYGLYCERYL-2 OLEYL ETHER AMMONIUM HYDROXIDE OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE p-PHENYLENEDIAMINE SODIUM METABISULFITE RESORCINOL ERYTHORBIC ACID p-AMINOPHENOL HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL m-AMINOPHENOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE EUGENOL LINALOOL CITRONELLOL FIL CODE D33267/2 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1