L'Oreal Paris Superior Preference Permanent Hair Color Dark Brown 4 — Luminous, Fade-Defying 9-Week Radiance

L'Oreal Paris Superior Preference Permanent Hair Color in Dark Brown 4 is a salon-quality at-home dye that delivers luminous, fade-resistant color and conditioned hair for up to nine weeks.

Designed since 1973 as L'Oreal Paris’s flagship permanent shade system, Superior Preference combines a translucent gel color with a conditioning treatment to produce shiny, multi-dimensional color. The formula targets even gray coverage while depositing rich pigments that adhere to the hair shaft, and the included Shine Protect Conditioner helps maintain first-day vibrancy. This kit gives a complete at-home coloring experience with developer cream, color gel, gloves and clear instructions.

How does Superior Preference keep color vivid for weeks?

The system uses concentrated long-lasting dyes in a gel texture that clings to hair fibers, reducing pigment loss during washing. A UV-filtered, vitamin E–infused conditioner seals the hair cuticle to protect color from environmental fade. Together they extend visible radiance without the need for daily color refreshers.

• Translucent gel color for even pigment deposition
• Developer crème activates permanent dye molecules
• Shine Protect Conditioner with UV filter and vitamin E
• Formulated to maintain color up to 9 weeks under normal care

Will this cover gray and give natural-looking brown depth?

Yes—Superior Preference is formulated to deliver reliable gray coverage and layered dimension in a single application. The gel consistency promotes consistent saturation from root to tip, producing a natural dark brown finish with subtle shine and depth.

• Designed for effective gray blending and full coverage
• Dark Brown 4 offers rich, neutral-deep tones
• Gentle color lift and deposit for uniform results
• Care Supreme Conditioning treatment smooths and conditions

How easy is the application and what comes in the kit?

The no-drip gel formula simplifies application and improves precision, making it less messy than traditional liquids. Each kit includes everything needed for a single complete service at home: color gel, developer cream, Shine Protect Conditioner, gloves and instructions.

• No-drip color gel for controlled, tidy application
• Developer crème to activate permanent color
• Shine Protect Conditioner to lock in color and smooth hair
• Disposable gloves and step-by-step leaflet included

How should I maintain my new dark brown color between touch-ups?

To prolong richness, use color-safe shampoos and conditioners, avoid excessive heat, and limit sun exposure when possible. The kit’s Shine Protect Conditioner helps preserve initial sheen, but periodic use of UV-protective products and deep conditioning treatments will keep color looking fresh longer.

• Use sulfate-free, color-protecting hair products
• Rinse with lukewarm water to reduce wash-out
• Apply heat protection before styling with hot tools
• Refresh with conditioning masks every 1–2 weeks

Who is this for: L'Oreal Paris Superior Preference Dark Brown 4 is suited for people seeking a dependable at-home permanent hair color that covers gray, creates rich natural brown tones, and leaves hair glossy. It works well across hair types for those who want a low-fuss, full-coverage color with built-in conditioning and extended vibrancy—ideal for busy adults, color-returning users, or anyone upgrading from semi-permanent shades.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055875 L'OREAL PARIS - PREFERENCE - Nuance 4 US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE p-PHENYLENEDIAMINE SODIUM METABISULFITE RESORCINOL ERYTHORBIC ACID N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE m-AMINOPHENOL HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL ALPHA-ISOMETHYL IONONE EUGENOL 2,4-DIAMINOPHENOXYETHANOL HCl LINALOOL CITRONELLOL FIL CODE D33262/3 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1