L'Oreal Paris Superior Preference permanent hair color — Medium Golden Brown 5G, up to 9 weeks fade-defying radiance

L'Oreal Paris Superior Preference 5G is a permanent gel hair color kit that delivers luminous medium golden brown shade with up to nine weeks of fade-defying radiance.

Designed from L'Oreal Paris's long-running Superior Preference line, this kit pairs a translucent, no-drip color gel with a conditioning developer and Shine Protect Conditioner to give even, long-lasting color and glossy finish. The formula is created for precise, mess-controlled application and enhanced hair fiber coating, making it suitable for a wide range of hair types and targeted gray coverage.

How long will the 5G Medium Golden Brown color stay vibrant?

This permanent formula is built around L'Oreal's Fade-Defying Color and Shine System to maintain tone and gloss for up to nine weeks with proper care. The included Shine Protect Conditioner with UV filter helps lock in first-day vibrancy while protecting against environmental fading.

• Up to 9 weeks of noticeable color and shine when used as directed.
• Conditioner contains Vitamin E and UV filter to preserve color depth.
• Permanent dyes penetrate the hair shaft for longer-lasting pigment.

What makes the application easier and less messy?

The upgraded gel texture is formulated to be no-drip, offering better adherence to the hair and more precise placement than runnier dyes. A controlled gel helps reduce waste and improves coverage on roots and lengths.

• No-drip gel formula for cleaner, steadier application.
• Includes 1 pair of gloves and an instruction leaflet for safe, guided use.
• Developer crème blends evenly with the color gel for consistent results.

What comes inside the kit and how does each part contribute?

The kit contains a color gel, developer crème, Shine Protect Conditioner, gloves and instructions to complete an at-home permanent color service. Each component is formulated to work together: the gel deposits color, the developer opens the cuticle for penetration, and the conditioner smooths and protects the finished color.

• Color Gel — concentrated, translucent pigments for luminous tone and even coverage.
• Developer Crème — activates pigments and ensures uniform penetration.
• Shine Protect Conditioner — seals the cuticle, adds shine, and helps defend color.

Will it cover gray hair and suit different hair types?

Superior Preference is designed for dependable gray coverage and works on most natural hair textures, from fine to thick. The combination of long-lasting dyes and conditioning technology aims to maintain hair resilience and visible radiance after coloring.

• Formulated to cover gray hair for even, natural-looking color.
• Suitable for a range of hair types and previous color histories; strand test recommended.
• Offers depth and dimension through translucent pigments and shine-enhancing conditioning.

Who is this for: L'Oreal Paris Superior Preference 5G Medium Golden Brown is intended for at-home users seeking a warm, medium-golden brown permanent color with strong shine and up to nine weeks of fade resistance. It's a good choice for people who want predictable gray coverage, a no-drip application experience, and an included conditioning step to help keep freshly colored hair looking glossy and resilient.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055889 L'OREAL PARIS - PREFERENCE - Nuance 5G US AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE p-PHENYLENEDIAMINE SODIUM METABISULFITE RESORCINOL 2-METHYLRESORCINOL ERYTHORBIC ACID m-AMINOPHENOL p-AMINOPHENOL ALPHA-ISOMETHYL IONONE 6-HYDROXYINDOLE EUGENOL LINALOOL CITRONELLOL FIL CODE D33276/2 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1