L'Oreal Paris Superior Preference permanent hair color — Ultimate Black 1, fade-defying shine and up to 9 weeks radiance

L'Oreal Paris Superior Preference Ultimate Black 1 is a permanent hair dye kit that delivers deep, luminous black color with fade-defying shine for up to nine weeks.

Built on a proven Fade-Defying Color and Shine System, this L'Oreal Paris kit combines a translucent gel color formula with a conditioning treatment to help coat hair evenly and lock in radiance. The kit includes color gel, developer crème, a Shine Protect Conditioner infused with UV filter and vitamin E, gloves, and an instruction leaflet—designed for a precise, no-drip application and reliable gray coverage.

How does this product keep my black looking fresh for weeks?

The formula uses concentrated long-lasting dyes in a translucent gel that adheres better to the hair fiber, paired with a conditioning after-treatment that helps protect surface shine. Together they reduce early color washout and maintain depth and dimension so the shade remains vivid between washes.

• No-drip gel texture for even application and greater contact with hair
• Concentrated long-lasting dyes to minimize fading
• Shine Protect Conditioner with UV filter and vitamin E to help preserve first-day vibrancy

Will Ultimate Black 1 cover gray hair completely?

Yes—Superior Preference is formulated for reliable gray coverage when used as directed. The kit’s developer crème activates the color gel and helps the pigments penetrate the hair shaft for uniform coverage.

• Permanent formula targets and covers gray strands
• Developer and gel system designed for even pigment distribution
• Includes conditioning treatment to restore surface smoothness after coloring

How easy is the at-home application for non-professionals?

The no-drip gel formula and clear kit components make at-home application straightforward for first-time users. The included instruction leaflet and gloves, along with the gel’s thicker texture, allow for more controlled placement and reduced mess during application.

• No-drip gel for precise application and less run-off
• Complete kit—color gel, developer, conditioner, gloves, instructions
• Translucent gel helps you see coverage areas while working through hair

What hair types and tones work best with this shade?

Ultimate Black 1 suits a wide range of natural bases from dark brown to black and is formulated to perform on all hair types, including chemically treated hair. Results will vary by starting color and hair condition; deeper bases yield the truest black while lighter bases may require pre-lightening for certain effects.

• Suitable for all hair types—straight, wavy, curly, coily
• Performs best on darker bases for immediate deep black results
• May need professional guidance for dramatic lightening before coloring

Who is this for: L'Oreal Paris Superior Preference Ultimate Black 1 is designed for anyone looking for a rich, long-lasting black shade with reliable gray coverage and enduring shine. It's a practical choice for at-home color users who want a salon-inspired finish, easy application, and a conditioning after-care step to help maintain luminous color for up to nine weeks.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055746 PREFERENCE US 1 INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. POLYGLYCERYL-2 OLEYL ETHER AMMONIUM HYDROXIDE OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE p-PHENYLENEDIAMINE PENTASODIUM PENTETATE m-AMINOPHENOL RESORCINOL AMMONIUM ACETATE PARFUM / FRAGRANCE AMMONIUM THIOLACTATE N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE ERYTHORBIC ACID 2,4-DIAMINOPHENOXYETHANOL HCl HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL ALPHA-ISOMETHYL IONONE EUGENOL LINALOOL CITRONELLOL FIL CODE D31772/2 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18