L'Oreal Paris Superior Preference Permanent Hair Color — Ultimate Natural Blonde 10NB, No‑Drip Gel & Shine Protect for Up to 9 Wee

L'Oreal Paris Superior Preference Luminous Fade‑Defying Permanent Hair Color in 10NB Ultimate Natural Blonde delivers long‑lasting, shiny color with gray coverage and up to nine weeks of radiance.

Built on decades of color science, this permanent hair dye pairs a translucent gel tint with a conditioning treatment to create multi‑dimensional, glossy hair. The kit's no‑drip gel formula improves application control and hair fiber coverage while the included Shine Protect Conditioner helps preserve first‑day vibrancy. Suitable for most hair types, this shade — Ultimate Natural Blonde 10NB — is designed to provide luminous blonde results with natural depth.

How does this shade achieve lasting radiance?

The formula uses concentrated dyes in a translucent gel that adheres to hair more evenly than runny dyes, helping color penetrate and coat each strand for prolonged vibrancy. A protective conditioning treatment with UV filter and Vitamin E helps lock in shine and resist premature fading.

• Translucent gel tint for even, no‑drip application
• Concentrated long‑lasting dyes for up to 9 weeks of color
• Shine Protect Conditioner with UV filter and Vitamin E
• Designed to maintain first‑day gloss and color depth

Will this cover gray hair and deliver natural blonde results?

Yes—Superior Preference is formulated to provide reliable gray coverage while keeping the shade looking multi‑tonal rather than flat. The shade 10NB (Ultimate Natural Blonde) blends brightness with subtle natural undertones for a believable blonde finish.

• Formulated for gray coverage and balanced blonde tone
• Depth and dimension for a natural, luminous effect
• Suitable for visible regrowth touch‑ups when needed

What comes in the kit and how do I apply it at home?

Each kit contains a color gel, developer crème, Shine Protect Conditioner, gloves and instructions. Application is straightforward: mix the gel and developer, apply evenly from roots to ends with the no‑drip texture, leave on per timing guidance, then rinse and use the included conditioner to seal the color.

• Color gel plus developer crème for the permanent mix
• Shine Protect Conditioner included to finish and preserve gloss
• No‑drip gel makes root application and sectioning easier
• Clear instruction leaflet for step‑by‑step at‑home use

How should I maintain my color between dyeing sessions?

To prolong color vibrancy, use sulfate‑free shampoos, cool or lukewarm water, and the occasional color‑protecting mask. Minimizing heat styling and protecting hair from sun exposure will also help keep the blonde luminous for longer.

• Wash with gentle, color‑safe shampoo and conditioner
• Rinse with cooler water to reduce fade
• Use UV‑protective products and limit heat styling
• Apply a color mask or leave‑in protectant as needed

Who is this for: This kit is for anyone seeking a salon‑quality permanent blonde with dependable gray coverage and long‑lasting shine. It suits people who want precise, no‑drip application at home and prefer a luminous, natural‑looking blonde that maintains depth and dimension through daily wear.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055887 L'OREAL PARIS - PREFERENCE - Nuance 9 1/2 NB (= 10 NB *) US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER AMMONIUM HYDROXIDE OLEYL ALCOHOL ALCOHOL DENAT. POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE SODIUM METABISULFITE ERYTHORBIC ACID ALPHA-ISOMETHYL IONONE EUGENOL LINALOOL CITRONELLOL RESORCINOL m-AMINOPHENOL 2,4-DIAMINOPHENOXYETHANOL HCl p-PHENYLENEDIAMINE HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) FIL CODE D33274/2 Formula 437013 U TOUCH ON HIGHLIGHTS DEVELOPER - 30 VOLUME , REVELATEUR 30 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12850/13 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1