L'OREAL TECHNIQUE

L'OREAL TECHNIQUE HiColor Permanent Hair Color H18 Violet & Blacks — 3–4 Level Lift, Anti-Breakage Ceramide R

High-performance beauty made for confident daily results

$20.81

3 shoppers currently have this item in cart.

Low stock: only 10 left in inventory. Add to cart before it's gone.

Shop Pay installment options may appear at checkout where eligible.

Free shipping Secure checkout 100% refund eligible
Bundle & save Buy 2 and save checkout time

Premium beauty quality selected for United States (USA) customers.

Routine pack Build your routine pack (3)

Fast dispatch with always-free shipping and secure checkout on every order.

Free shipping

i

Free shipping on every order. Fast dispatch, tracked delivery, and secure checkout included.

Easy returns

i

Simple return flow and responsive support for eligible items.

Peak-demand shipping delays

i

During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

24/7 customer support

Questions before checkout? Our team is available and ready to help.

Share

Why customers choose Origin Beauty

L'Oréal Technique HiColor H18 Violet & Blacks is a permanent cream color that lifts dark bases 3–4 levels and deposits vivid violet tones without brassiness, while strengthening hair with a Ceramide R complex.

This salon-grade permanent hair dye is engineered for naturally dark hair (black to medium brown) that needs a significant lift in a single step. The formula combines powerful lifting and toning action to remove unwanted orange or warm undertones, then infuses a true-to-shade violet deposit. Its smooth, conditioning cream penetrates the hair shaft for intense, long-lasting color and works in about thirty minutes without pre-lightening.

How does this color lift dark hair without turning brassy?

The HiColor system uses a multi-lift approach that both lifts pigment and neutralizes warm undertones during application, which prevents the common orange or yellow cast on dark bases. A precision toning chemistry deposits the chosen violet shade so you get the intended result in a single step.

  • Multi-lift action achieves 3–4 levels of lift on dark hair
  • Integrated toning neutralizes orange and yellow pigments
  • No separate pre-lightening session required
  • Quick 30-minute processing time for salon efficiency

Will this formula damage my hair, and what does the Ceramide R complex do?

The cream is formulated to condition as it colors: Ceramide R complex targets hair structure to reduce the appearance of breakage and help maintain fiber integrity. While any lifting process can affect hair, this product includes conditioning agents to minimize dryness and leave strands smoother after rinsing.

  • Anti-breakage Ceramide R complex strengthens and seals the cuticle
  • Rich, emollient cream reduces friction during application
  • Penetrating pigments deliver durable color with less surface damage
  • Recommended professional application for best care and results

How long will the violet shade last and how true-to-shade is it?

L'Oréal Technique HiColor is designed to give long-lasting, vibrant color that resists fading when you follow aftercare guidelines. The dye deposits concentrated pigments for a true-to-shade finish on dark bases, so the result reflects the intended violet tone rather than a washed-out tint.

  • Concentrated pigments for vivid, long-wearing color
  • Formulation minimizes fading when using color-safe products
  • Color longevity depends on hair porosity and maintenance routine
  • Touch-up frequency varies by root growth and exposure to washing

Is this product suitable for at-home use or best left to pros?

HiColor was formulated to produce predictable lifts on dark hair, but because it achieves multiple levels of lift and contains toning agents, many users prefer professional application for optimal results. A trained colorist can assess hair history, porosity, and the best developer strength for a safer outcome.

  • Works in a single-step process, but technique affects results
  • Professional application reduces risk of uneven lift or damage
  • If used at home, follow instructions, strand test, and use protective measures
  • Recommended for experienced home colorists familiar with lifting products

Who is this for: This permanent shade is targeted at people with naturally dark hair (black to medium brown) who want a bold violet result without a separate bleaching session. It's ideal for those seeking a dramatic, long-lasting color change while prioritizing reduced brassiness and added fiber protection from the Ceramide R complex. Professionals and experienced home colorists seeking reliable multi-level lift and true-to-shade violet tones will find HiColor H18 particularly effective.

FAQ

Q: Can HiColor lift black hair without pre-lightening?

A: Yes — it lifts black to medium brown hair 3–4 levels in one step without a separate pre-lightening session.

Q: How long does processing take?

A: Processing typically takes around 30 minutes, but follow the included instructions and perform a strand test.