MAYBELLINE Grippy Serum Primer — Clear Hydrating Face Primer with 2% Niacinamide, 24HR Makeup Hold

Maybelline Grippy Serum Primer is a lightweight, water-based face primer that hydrates with 2% niacinamide and transforms from a silky serum to a tacky grip that helps makeup stay put for up to 24 hours.

Designed to create a smooth, adhesive canvas for foundation and color, this clear primer uses Serum‑To‑Grip technology: after application a fresh serum feel becomes slightly sticky in about 20 seconds to anchor makeup while delivering lasting hydration and a plumped look. The formula is vegan, non‑comedogenic, fragrance‑light, and formulated to avoid white cast or greasiness, making it easy to layer under a wide range of base products.

How does Grippy Serum Primer help my makeup last through a long day?

The primer builds a light, slightly tacky surface that foundation and other complexion products cling to, reducing movement and fading. Its water‑based grip is designed to hold makeup without feeling heavy, so layers remain intact from morning to night.

• Serum‑To‑Grip texture that sets tacky in ~20 seconds
• Helps anchor liquid and cream foundations, concealers, and color correctors
• Reduces shifting and patchiness for up to 24 hours of wear

Will this primer hydrate and improve skin texture under makeup?

Yes—formulated with 2% niacinamide, it adds water‑based hydration and helps skin appear smoother and subtly plumped. The lightweight serum absorbs quickly, softening fine lines and evening skin feel without leaving a greasy residue.

• 2% niacinamide for hydration and smoothing appearance
• Water‑based, non‑oily finish that layers well with moisturizers
• Leaves skin looking fresh and slightly dewy under makeup

Is Grippy Serum Primer suitable for sensitive or acne‑prone skin?

The primer is non‑comedogenic and free of animal‑derived ingredients, formulated to minimize pore‑clogging and excessive oil. Because it avoids heavy oils and white cast, many users with sensitive or acne‑prone skin can use it comfortably, though patch testing is always recommended for very reactive skin.

• Non‑comedogenic formula reduces risk of clogged pores
• Vegan and light texture for less irritation
• No white cast and no greasy afterfeel

How do I use Grippy Serum to get the best results?

Apply a small amount to clean, moisturized skin and let the product settle into a slightly tacky finish before layering foundation. A little goes a long way—use sparingly on oily zones and more on areas where you need long‑wear hold or smoothing.

• Drip or dispense a pea‑sized amount and gently glide over face
• Wait ~20 seconds for serum‑to‑grip transformation, then apply foundation
• Works well under liquid or cream bases; compatible with powders as a finishing step

Who is this for: Maybelline Grippy Serum Primer is ideal for anyone who wants makeup that adheres better and lasts longer—especially those with normal, combination, or dehydrated skin seeking added hydration and smoother texture. It also suits people who layer makeup (creams, liquids, or sticks) and want a lightweight, non‑greasy base; those with very oily or extremely reactive skin should patch test first.

Ingredients

G2057283 - INGREDIENTS: AQUA / WATER • BUTYLENE GLYCOL • GLYCERIN • PEG-150 DISTEARATE • NIACINAMIDE • POLYSORBATE 80 • PHENOXYETHANOL • CAPRYLYL GLYCOL • ETHYLHEXYLGLYCERIN • PANTHENOL • TETRASODIUM GLUTAMATE DIACETATE • ASCORBYL PALMITATE (F.I.L. Z70051981/2).