milk_shake Cold Brunette toning shampoo - 10.1 oz blue pigment to neutralize orange & red, strengthens and boosts shine

milk_shake Cold Brunette is a blue toning shampoo that neutralizes unwanted red and orange tones in dark blonde and light brown hair while strengthening and boosting shine.

Whether your brunette is natural, highlighted, or recently lightened, residual warm pigments can shift color toward orange or copper. Formulated with blue pigments and nourishing botanicals, this SLES- and paraben-free shampoo helps cool brassiness, extend salon color, and leave hair softer and more manageable with a sweet sugar fragrance for a pleasant wash.

How quickly will it reduce orange or red tones?

Visible neutralization begins on first use because the blue pigments deposit pigment that counteracts warm hues. Results depend on starting shade and frequency: darker brunettes will see subtler shifts, while light brown or dark blonde hair will notice more pronounced toning.

• Blue pigments target red and orange undertones instantly.
• Best effects after multiple uses for cumulative toning.
• Combine with conditioner or whipped cream for longer-lasting cool tones.

Will this shampoo damage or dry out color-treated hair?

The milk_shake Cold Brunette formula is color-safe and free from SLES and parabens, designed to be gentle for regular use on colored hair. It also includes conditioning ingredients to support moisture balance and reduce breakage, so toning won't come at the cost of softness.

• Moringa Oil adds emollient fatty acids to nourish strands.
• Quinoa proteins protect color and enhance shine.
• Integrity 41® antioxidant mix helps preserve color longevity.

How should I use it for best, consistent results?

Apply Cold Brunette in place of your regular shampoo one to three times weekly depending on brassiness and hair porosity. Leave on for a few minutes to allow pigments to deposit, then rinse and follow with Cold Brunette Conditioner or Whipped Cream for optimal tone and hydration.

• Use 1–3 times per week based on warmth to neutralize.
• Work into wet hair, leave 2–5 minutes, then rinse.
• Pair with matching conditioner/whipped cream for longer hold.

What nourishing ingredients help hair feel healthier after toning?

Beyond its toning effect, Cold Brunette contains a blend of botanicals and proteins that improve texture and resilience. These ingredients strengthen the hair fibre, lock in moisture, and contribute to a glossy finish so your color looks vibrant and hair feels soft.

• Moringa Oil provides conditioning and smoother cuticles.
• Quinoa Proteins increase manageability and reduce fading.
• Integrity 41® antioxidant complex helps protect color over time.

Who is this for: milk_shake Cold Brunette is ideal for natural or color-treated brunettes, light brown and dark blonde shades who want to remove unwanted warmth without aggressive detergents. It's suited to anyone seeking a gentle, routine-friendly blue shampoo to maintain cooler tones, protect color longevity, and add softness and shine between salon visits.

Ingredients

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Moringa Oleifera Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Limonene, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Acid Violet 43, CI 42090 (Blue 1).