Nexxus Blonde Assure Purple Shampoo for Blonde, Silver & Highlighted Hair — 8.5 oz, Keratin Protein Tone-Correcting

Nexxus Blonde Assure Purple Shampoo is a salon-grade purple shampoo formulated with keratin protein and violet pigment to neutralize brassiness and help maintain vibrant blonde, silver, or platinum color.

Built from salon science and protein research, this 8.5 oz purple shampoo uses Nexxus's PROTEINFUSION approach to target the protein structure of hair and refresh color between color appointments. Its violet pigments counter warm undertones while a blend of proteins—led by keratin—helps support hair resilience, shine, and smoothness after color services. Use as part of the Blonde Assure routine to extend vibrancy and manage brassiness on lightened or naturally pale hair.

How quickly will I see cooler, brighter blonde after using this shampoo?

Many users notice reduced brass and a cooler tone after the first application, especially when left on for a few minutes. Results accumulate with repeated, spaced treatments—this shampoo is designed for weekly or biweekly use to preserve tone without over-depositing pigment.

• Use 1–2 times per week to avoid over-toning.
• Leave on for 1–5 minutes, depending on desired intensity.
• Rinse thoroughly and follow with Blonde Assure Conditioner for balanced moisture.

Will this product damage or dry out bleached hair?

Formulated for color-treated and lightened hair, the shampoo combines conditioning proteins with violet pigments to tone while minimizing dryness. It’s created to clean and tone without heavy stripping, but pairing it with the complementary conditioner or a masque helps maintain softness and manageability.

• Keratin protein helps reinforce hair structure and surface smoothness.
• Gentle cleansing base prevents over-drying compared with abrasive clarifiers.
• Follow with Blonde Assure Conditioner or a deep treatment for best hydration.

How should I incorporate this purple shampoo into my color-care routine?

Add the Blonde Assure Purple Shampoo as a targeted maintenance step rather than a daily cleanser. Use it as needed to neutralize warmth, then return to your regular color-safe shampoo and conditioner to sustain moisture and color longevity.

• Substitute your normal shampoo 1–2 times weekly for maintenance toning.
• Adjust leave-in time (1–5 minutes) based on brass intensity and hair porosity.
• Combine with Nexxus Color Assure conditioner or masque for a full regimen.

Can this purple shampoo be used on silver, gray, or highlighted hair?

Yes—its violet pigments are suitable for neutralizing warm or yellow undertones across blonde, silver, gray, and highlighted hair. The formulation aims to refine tone without heavy build-up, so it’s appropriate for a range of light shades when used as directed.

• Safe for platinum, silver, and lightened highlights.
• Controls yellowing and unwanted warm hues on pale shades.
• Works best as part of a color-care system including conditioner and occasional masque.

Who this is for: Nexxus Blonde Assure Purple Shampoo is intended for people with bleached, highlighted, platinum, silver, or naturally very light hair who want to reduce brassiness and refresh tone between salon visits. It suits those looking for a salon-derived, protein-infused product to help support hair strength and appearance while maintaining color vibrancy. If you prefer aggressive daily toning, consider spacing applications to avoid over-depositing pigment; for dry or chemically fragile hair, pair with the matching conditioner or a restorative masque from the Color Assure range.

Ingredients

Water (Eau), Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethiconol, Hydrolyzed Pearl, Hydrolyzed Keratin, Fragrance (Parfume), Sodium Benzoate, Glycol Distearate, Carbomer, Citric Acid, Tea-Dodecylbenzenesulfonate, Cocamide Mea, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Peg-45M, Ppg-9, Ext. Violet 2 (Ci 60730)