PURA D'OR Advanced Therapy Biotin Shampoo 16 fl oz — Reduces Hair Thinning, Volumizing Formula with Argan Oil & Aloe Vera

PURA D'OR Advanced Therapy Shampoo is a concentrated botanically infused cleanser that helps reduce visible hair thinning while adding volume and shine.

This shampoo combines 17 high-performing botanical and active ingredients—including biotin, argan oil, saw palmetto, and zinc pyrithione—in a 16 fl oz formula designed for everyday use. It’s formulated without sulfates or parabens, produced in a renewable-energy facility, and intended as a gentle multi-purpose wash for hair, scalp, and body. The scent is an invigorating forest aroma and the texture lathers to cleanse while leaving hair manageable and fuller-looking.

How does this shampoo help with hair thinning and volume?

The formula targets visible thinning by supporting cleaner, healthier scalp conditions and improving hair fiber strength. Nutrient-rich botanical extracts and a boost of biotin work together to help hair appear thicker and more resilient. Regular use can enhance body and shine without weighing hair down.

• 17 concentrated active botanicals including saw palmetto and nettle extract
• Biotin to support thicker-looking hair strands
• Argan oil and aloe vera for improved shine and softness
• Zinc pyrithione to manage scalp flaking and irritation

Is it safe for sensitive or treated hair?

The shampoo is formulated without sulfates and parabens, which makes it gentler on sensitive scalps and color-treated hair compared with many conventional cleansers. Its botanical base helps maintain moisture balance while removing product buildup. If you have a specific scalp condition, consult a professional before switching products.

• No SLS/SLES or parabens; reduced risk of stripping oils
• Aloe vera and argan oil help soothe and hydrate
• Works as a 3-in-1 option: shampoo, conditioner, and body wash

What does the scent and texture feel like during use?

The scent is described as an invigorating forest aroma—fresh but not overpowering—making it suitable for daily routines. The shampoo produces a creamy lather that rinses clean without leaving heavy residues. It leaves hair feeling manageable, with improved slip for easier combing.

• Invigorating forest scent for a fresh shower experience
• Creamy lather that rinses fully without buildup
• Leaves hair smoother and easier to detangle

Which active ingredients are included and what do they contribute?

The blend combines plant extracts and targeted actives to support scalp health and hair appearance. Key ingredients work on cleansing, conditioning, and supporting the look of fuller hair without harsh detergents. This concentrated mix aims to strengthen strands and help reduce the appearance of breakage over time.

• Saw palmetto and He Shou Wu for botanical support of hair strength
• Biotin to help improve hair volume and texture appearance
• Zinc pyrithione to address flaking and scalp buildup
• Argan oil and aloe vera to add moisture and shine

Who is this for: PURA D'OR Advanced Therapy Shampoo is made for people seeking a sulfate-free, botanical-rich daily cleanser that supports a healthier-feeling scalp and fuller-looking hair. It’s suitable for men and women with fine, thinning, chemically treated, or normal hair who want a gentle multi-purpose product that adds volume and manages scalp concerns. If you need a treatment for a diagnosed medical scalp disorder, consult your healthcare provider before use.

Ingredients

DECOLORIZED ALOE BARBADENSIS (ALOE VERA) LEAF JUICE*, DECYL GLUCOSIDE, COCAMIDOPROPYL HYDROXYSULTAINE, COCAMIDOPROPYL BETAINE, POLYQUATERNIUM-71, COCAMIDE MIPA, DISODIUM LAURETH SULFOSUCCINATE, POLYQUATERNIUM-80, DISODIUM LAURYL SULFOSUCCINATE, LACTOBACILLUS FERMENT, SALIX ALBA (WILLOW) BARK EXTRACT, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL*, ARGANIA SPINOSA (ARGAN) KERNEL OIL*, NIGELLA SATIVA (BLACK CUMIN) SEED OIL*, URTICA DIOICA (NETTLE) LEAF EXTRACT, GRATELOUPIA ELLIPTICA (RED KOREAN SEAWEED) EXTRACT, BIOTIN, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, CEDRUS ATLANTICA (CEDARWOOD) BARK OIL*, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL*, SALVIA SCLAREA (CLARY) OIL, POLYGONUM MULTIFLORUM (HE SHOU WU) ROOT EXTRACT, HIBISCUS SABDARIFFA (HIBISCUS) FLOWER EXTRACT, PRUNUS AFRICANA (PYGEUM) BARK EXTRACT, CUCURBITA PEPO (PUMPKIN) SEED OIL, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, ZINC PYRITHIONE, SOY ISOFLAVONES, BETA-SITOSTEROL, PHYLLANTHUS EMBLICA (AMLA) FRUIT OIL, CITRUS LIMON (LEMON) PEEL OIL*, CITRUS GRANDIS (GRAPEFRUIT) SEED EXTRACT, CYMBOPOGON FLEXUOSUS (LEMONGRASS) OIL, NIACIN, TOCOPHEROL (VITAMIN E), SORBITAN OLEATE DECYLGLUCOSIDE CROSSPOLYMER, XYLITYL SESQUICAPRYLATE, CITRIC ACID. *CERTIFIED ORGANIC INGREDIENTS