PURA D'OR Anti-Thinning Biotin Shampoo Original Gold Label, 8 fl oz — Color-Safe, Sulfate-Free

PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo is a multi-purpose, plant-forward shampoo that helps strengthen hair, reduce breakage, and add visible thickness while remaining gentle on color-treated and sensitive scalps.

This shampoo blends 17 active botanicals and targeted nutrients—like biotin, pumpkin seed, nettle, black cumin seed oil and organic argan oil—into a daily cleanser that supports fuller-looking hair without sulfates, parabens or harsh preservatives. Formulated as a 3-in-1 shampoo, conditioner and body wash, it offers an earthy natural scent and is made in a renewable-energy facility in Southern California. It's cruelty-free, vegan, gluten-free and safe for colored hair.

How does this shampoo address hair thinning and breakage?

Instead of promising regrowth, this formula focuses on scalp health and strengthening existing strands to reduce breakage and the visual signs of thinning. Nutrient-rich botanicals work with biotin and plant oils to fortify hair shafts and improve manageability.

• Biotin and pumpkin seed help support thicker-feeling strands.
• Plant extracts like nettle and saw palmetto target scalp environment.
• Argan oil and other emollients smooth and reduce breakage during styling.

Is this safe for color-treated or sensitive scalps?

Yes—this shampoo is formulated without SLS sulfates, parabens or common harsh chemicals, and it uses natural preservatives suitable for sensitive scalps. Color-treated hair stays protected because the formula avoids sulfate-based cleansers that strip dye.

• Sulfate-free and paraben-free: gentler daily cleansing.
• Natural preservatives and plant-based ingredients reduce irritation risk.
• Color-safe formulation helps preserve dyed hair vibrancy.

How should I use this product for best results?

Use as a regular shampoo in place of your current cleanser; lather, rinse and repeat if needed. Because it's a 3-in-1 product, it can also serve as a lightweight conditioner or body wash when convenience matters—follow with a separate conditioner if you need extra hydration.

• Apply to wet hair, massage into scalp for 60–90 seconds, rinse thoroughly.
• Repeat if hair is very oily or product-heavy; use sparingly as a body wash.
• Combine with a compatible PURA D'OR conditioner for deeper nourishment.

What key ingredients are included and what do they do?

The formula brings together botanical extracts and targeted nutrients chosen to support hair strength and scalp condition. Each ingredient contributes to the overall goal of cleaner, thicker-looking hair without relying on synthetic additives.

• Biotin: supports hair structure and fuller-feeling strands.
• Pumpkin seed and black cumin seed oil: plant-based lipids that add volume and shine.
• Organic argan oil: smooths cuticles and reduces breakage during styling.
• Saw palmetto, nettle, red Korean seaweed and He Shou Wu: botanical extracts that nourish the scalp and hair fibers.

Who this is for: PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo is aimed at people seeking a gentler, plant-forward approach to visibly thicker, healthier-looking hair—ideal for those with fine or fragile hair, color-treated locks, or sensitive scalps who want daily-use products without sulfates or parabens. It suits anyone who prefers cruelty-free, vegan formulations and a natural earthy scent in an 8 fl oz size produced in the U.S.

Ingredients

Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice*, Decyl Glucoside, Cocamidopropyl Hydroxysultaine, Polyquaternium-71, Cocamide Mipa, Disodium Laureth Sulfosuccinate, Polyquaternium-73, Disodium Lauryl Sulfosuccinate, Lactobacillus Ferment, Salix Alba (Willow) Bark Extract*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Argania Spinosa (Argan) Kernel Oil*, Nigella Sativa (Black Cumin) Seed Oil*, Urtica Dioica (Nettle) Leaf Extract*, Grateloupia Elliptica (Red Korean Seaweed) Extract, Biotin, Serenoa Serrulata (Saw Palmetto) Fruit Extract*, Cedrus Atlantica (Cedarwood) Bark Oil*, Rosmarinus Officinalis (Rosemary) Leaf Oil*, Salvia Sclarea (Clary) Oil*, Polygonum Multiflorum (He Shou Wu) Root Extract*, Hibiscus Sabdariffa (Hibiscus) Flower Extract*, Prunus Africana (Pygeum) Bark Extract*, Cucurbita Pepo (Pumpkin) Seed Oil*, Camellia Sinensis (Green Tea) Leaf Extract*, Zinc, Soy Isoflavones**, Beta-Sitosterol, Phyllanthus Emblica (Amla) Fruit Oil*, Citrus Limon (Lemon) Peel Oil*, Citrus Grandis (Grapefruit) Seed Extract*, Cymbopogon Flexuosus (Lemongrass) Oil*, Nicotinic Acid (Niacin)*, Tocopherol (Vitamin E)*, Sorbitan Oleate Decylglucoside Crosspolymer, Xylityl Sesquicaprylate, Citric Acid. *Certified Organic Ingredient **Non-GMO