PURA D'OR Biotin Hair Thinning Shampoo 16 fl oz — Sulfate-Free, Argan Oil Volumizing

PURA D'OR Hair Thinning Therapy Biotin Shampoo is a biotin- and argan-enriched volumizing shampoo formulated to strengthen strands, gently cleanse the scalp, and help hair appear thicker and fuller.

This shampoo blends 15 active botanical and vitamin ingredients, including argan oil and biotin, in a sulfate-free base designed for daily use on color-treated, curly, or straight hair. It targets scalp nourishment and moisture balance to reduce the appearance of breakage and frizz while preserving hair color. The formula is free of harsh sulfates and aims to improve manageability and body without stripping natural oils.

How does this shampoo support fuller-looking hair?

The formula delivers nutrients like biotin and plant extracts directly to the scalp to help strengthen fragile strands and enhance body at the root. Regular use can help reduce the look of thinning by improving hair texture and resilience. It works as part of a routine that includes the matching conditioner for best results.

• Contains 15 key active ingredients to nourish follicles and hair shafts
• Biotin supports hair strength and elasticity
• Argan oil adds moisture and reduces frizz for a fuller appearance
• Sulfate-free surfactants cleanse without stripping natural oils

Is this safe for colored or chemically treated hair?

Yes — the sulfate-free formulation is gentle on color and chemically treated hair, helping preserve tone while adding hydration. The conditioning elements in the blend help smooth cuticles and minimize color-fading stress from washing. For best color care, pair with the complementary PURA D'OR conditioner.

• Sulfate-free base protects color and reduces fade
• Argan oil nourishes and seals hair cuticles
• Formulated for daily use on treated and natural hair
• Helps control frizz common after chemical processes

What improvements can I expect and in what timeframe?

Individual results vary, but many users notice improved manageability, reduced frizz, and stronger-feeling hair within weeks of consistent use. The product is designed to support scalp health and reduce visible breakage, contributing to a thicker look over time. For a comprehensive routine, use with the matching conditioner and other PURA D'OR Blue Line products.

• Manageability and softness often improve in the first few washes
• Reduced hair breakage and less frizz with continued use
• Appearance of increased volume and fullness with routine application
• Best results when paired with the conditioner and regular scalp care

How should I use it for maximum benefit?

Apply a small amount to wet hair, lather gently into the scalp, then rinse and repeat if needed. Follow with PURA D'OR conditioner, focusing on mid-lengths and ends. Use regularly—daily or several times weekly—depending on your hair type and styling routine.

• Wet hair thoroughly before application for even distribution
• Massage into the scalp to deliver active ingredients to follicles
• Rinse and follow with the matching conditioner for moisture balance
• Adjust frequency based on hair oiliness and styling habits

Who is this for? PURA D'OR Hair Thinning Therapy Biotin Shampoo is formulated for men and women seeking a gentle, volumizing cleanser that supports scalp nourishment and the look of fuller hair. It suits a wide range of hair types — straight, wavy, curly, color-treated, or chemically processed — and is appropriate for anyone wanting a sulfate-free option that emphasizes moisture retention, reduced frizz, and improved manageability. If you want a daily-use shampoo that combines plant-based extracts and vitamins to strengthen strands and enhance body, this product fits naturally into a hair-thickening care routine.

Ingredients

DECOLORIZED ALOE BARBADENSIS (ALOE VERA) LEAF JUICE*, SODIUM LAURYLGLUCOSIDES, HYDROXYPROPYL BIS-HYDROXYETHYLDIMONIUM CHLORIDE, COCAMIDOPROPYL HYDROXYSULTAINE, COCAMIDOPROPYL BETAINE, SODIUM COCOAMPHOACETATE, POLYQUATERNIUM-80, COCAMIDE MIPA, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL*, ARGANIA SPINOSA (ARGAN) KERNEL OIL*, BIOTIN, NIGELLA SATIVA (BLACK CUMIN) SEED OIL*, PHYLLANTHUS EMBLICA (AMLA) FRUIT OIL, URTICA DIOICA (NETTLE) LEAF EXTRACT, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, CEDRUS ATLANTICA (CEDARWOOD) BARK OIL*, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL*, SALVIA SCLAREA (CLARY) OIL, POLYGONUM MULTIFLORUM (HE SHOU WU) ROOT EXTRACT, CITRUS LIMON (LEMON) PEEL OIL*, HIBISCUS SABDARIFFA (HIBISCUS) FLOWER EXTRACT, NIACIN, ZINC PYRITHIONE, TOCOPHEROL (VITAMIN E), SOY ISOFLAVONES, BETA-SITOSTEROL, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, POTASSIUM SORBATE, SODIUM BENZOATE, CITRIC ACID. *CERTIFIED ORGANIC INGREDIENTS