Purpose Gentle Cleansing Wash soap-free facial cleanser 6 fl oz pump — oil- and alcohol-free, for sensitive skin

Purpose Gentle Cleansing Wash is a soap-free, oil-free daily facial cleanser formulated to remove dirt and everyday impurities while preserving your skin’s natural moisture.

Designed for people with sensitive or easily irritated skin, this lightweight pump-bottle cleanser cleans without stripping or leaving a tight, dry feeling. The formula avoids soap, oils, alcohol, sulfates, and harsh additives, so it focuses on gentle removal of makeup residue, surface oils, and environmental grime while being mild enough for frequent use. The non-foaming, calming texture supports a balanced skin barrier and pairs well with serums and moisturizers in morning and evening routines.

How does Purpose Gentle Cleansing Wash fit into a daily skincare routine?

Use this cleanser as the first step in both morning and evening regimens to clear away sweat, oil, and light makeup without disrupting the skin’s moisture. It prepares skin for active treatments and hydrators by providing a clean, non-irritated base.

• Apply a pump to damp skin, massage gently, and rinse with lukewarm water.
• Follow with toner or serum while skin is slightly damp for better absorption.
• Safe for twice-daily use; suitable before makeup application or bedtime treatments.

What makes this cleanser suitable for sensitive skin?

The formulation intentionally omits soap, oils, alcohol, and sulfates that can provoke dryness or stinging. Instead, it uses mild surfactants and hydrating components to cleanse without compromising the skin barrier or causing tightness.

• Cruelty-free and free from added harsh detergents and drying alcohols.
• Lightweight, low-irritation texture that rinses clean without residue.
• Helps maintain the skin’s natural moisture balance for comfort post-cleanse.

Will this remove makeup and sunscreen effectively?

Purpose Gentle Cleansing Wash handles light everyday makeup and sunscreen effectively, especially water-based and mineral sunscreens. For waterproof makeup or heavy sunscreen, a targeted makeup remover or double-cleansing step may be preferable first.

• Efficient at removing everyday impurities and non-waterproof cosmetics.
• Rinses away without leaving a greasy film, easing follow-up skincare steps.
• Works well as the second step in a double-cleanse when needed for heavier products.

How is the product packaged and what size is best for travel?

The cleanser comes in a 6 fluid ounce pump bottle that balances home convenience with travel practicality. The secure pump dispenses a controlled amount and the size is allowed in carry-on luggage under most airline liquid restrictions.

• 6 fl oz pump bottle for easy, mess-free dispensing.
• Compact enough for weekend trips and fits standard toiletry kits.
• Opaque bottle protects formula from light exposure for stability.

Who is this for: Purpose Gentle Cleansing Wash is aimed at people who want a no-fuss, mild daily face cleanser—especially those with sensitive, reactive, or combination skin who prefer products without soap, oils, alcohol, or sulfates. It’s a practical choice for anyone seeking a neutral, easy-to-use first-step cleanser that preps skin for active treatments and hydration without added irritation.

Ingredients

Water, PEG-80 sorbitan laurate, cocamidopropyl betaine, PEG-150 distearate, sodium cocoamphoacetate, lauryl glucoside, glycerin, phenoxyethanol, sodium lauroampho PG-acetate phosphate, sodium cocoyl glutamate, sodium lauryl glucose carboxylate, tetrasodium EDTA, fragrance, ethylhexylglycerin, citric acid