Purpose Gentle Wash facial cleanser 12 oz — soap-free, hypoallergenic daily cleanser

Purpose Gentle Wash is a soap-free, oil-free facial and eye-safe cleansing wash that removes dirt, oil, and makeup while leaving skin feeling refreshed and not stripped.

Purpose Gentle Wash (12 fl oz) is a hypoallergenic, dermatologist-recommended cleansing formula designed to clean skin gently without soap or oils. Clinically shown to be as gentle as water, this non-comedogenic wash helps remove everyday impurities and makeup— including around the eye area—without stinging or clogging pores. The light, rinse-off formula is suitable for daily use and is especially intended for people who want a simple, no-frills cleanser that minimizes irritation.

How does this cleanser remove makeup and oil without drying my skin?

The formula avoids traditional soap and heavy oils, so it cleans by lifting dirt and makeup with gentle surfactants rather than stripping natural moisture. Because it’s oil-free and non-comedogenic, it rinses clean and leaves little to no residue that can block pores.

• Soap-free surfactants clean without alkaline harshness.
• Oil-free formulation prevents greasy after-feel.
• Designed to rinse fully, helping maintain skin’s natural balance.
• Safe for removing eye makeup without stinging.

Will this work for sensitive or acne-prone skin?

Purpose Gentle Wash is hypoallergenic and clinically shown to be as gentle as water, making it a good option for sensitive skin. Its non-comedogenic, oil-free profile also reduces the chance of blocked pores, which many with acne-prone skin prefer.

• Hypoallergenic formula minimizes irritation risk.
• Non-comedogenic to help avoid pore-clogging residue.
• Clinically gentle, appropriate for twice-daily use on most skin types.
• Dermatologist recommended for mild, everyday cleansing.

How do I use Purpose Gentle Wash in my daily routine?

Wet your face, dispense a small amount into your palm, and massage gently over the skin and around the eyes. Rinse thoroughly with lukewarm water and pat dry; follow with your preferred toner, serum, or moisturizer as needed.

• Use morning and night for best results.
• Safe for makeup removal—massage into closed eyelids to dissolve eye makeup.
• Works well as the first step before serums or heavier treatments.
• Available in travel-friendly (6 fl oz) and full (12 fl oz) sizes.

Who is this for: Purpose Gentle Wash suits anyone seeking a minimal, clinically gentle cleanser—especially people with sensitive skin, those prone to clogged pores, or anyone who prefers soap-free, oil-free products. It’s a practical choice for daily use and for people who want effective cleansing without irritation or a heavy after-feel.

Ingredients

Water, Peg-80 Sorbitan Laurate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Peg-150 Distearate, Sodium Lauroampho Pg-Acetate Phosphate, Fragrance, Quaternium-15, Tetrasodium Edta.