Redken Brews men's holding gel — Medium Hold Medium Shine, 5 fl oz, flake-free no-crunch styling for all hair types

This lightweight gel is formulated for men who want controlled styles without stiffness or visible residue. It works on all hair types, including curly hair, and offers instant grip to shape and separate strands while preserving movement and texture. Use it on damp or dry hair to sculpt looks that last through the day without turning crunchy.

How does this gel give hold without a stiff, crunchy finish?

The formula balances polymers and conditioning agents to lock style in place while remaining flexible. Rather than hardening the hair, it provides a pliable hold that lets hair move naturally, so styles stay shaped but not rigid.

• Medium control level for everyday styling
• Lightweight gel texture that avoids weight and buildup
• No flaking or sticky residue for a clean look

Will it work for curly or textured hair?

Yes — the gel defines curls and separates strands without creating crunch. It adds grip and definition so curls retain shape and bounce while maintaining softness and touchable movement.

• Defines curls with separation and dimension
• Maintains natural movement and reduces frizz appearance
• Suitable for all curl patterns and hair thicknesses

How and when should I apply the gel for best results?

You can apply this gel to damp hair for shape and hold during drying, or to dry hair for quick touch-ups and texture. Rub a small amount between palms, work through roots to ends, and style with fingers or a comb to create separation and structure.

• Use a pea-sized amount for short hair; more for longer or thicker hair
• Apply to damp hair for controlled drying and curl definition
• Apply to dry hair to add separation, texture, and light hold

What finish and longevity can I expect from this styling gel?

The gel produces a medium shine that looks natural, not greasy, and keeps styles intact throughout daily activity. It resists flaking and maintains a fresh appearance so you don’t get visible residue as the day goes on.

• Medium-shine finish for a healthy, groomed look
• Long-lasting hold without stiffness or white flakes
• Maintains clean separation and definition over time

Who is this for? Men who want a versatile, everyday styling gel that provides reliable hold without sacrificing movement or natural texture will appreciate Redken Brews Holding Gel. It’s especially useful for guys who wear structured but flexible looks, those with curly or textured hair seeking curl definition, and anyone who dislikes crunchy or flaky styling products. Packaged in a convenient 5 fl oz size, it fits into daily grooming routines and travel kits alike.

Ingredients

AQUA / WATER, VP/VA COPOLYMER, SORBITOL, ALCOHOL DENAT., PHENOXYETHANOL, PPG-5-CETETH-20, TRIETHANOLAMINE, PEG-14 DIMETHICONE, CARBOMER, PARFUM / FRAGRANCE, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, LINALOOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, LIMONENE, CITRONELLOL, COUMARIN, GERANIOL