SHIBUI

SHIBUI Ultra Hydrating Shampoo for Medium to Textured Hair — 12 fl oz, Color-Safe & Silicone-Free

High-performance beauty made for confident daily results

$37.25

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Why customers choose Origin Beauty

SHIBUI Ultra Hydrating Shampoo is a moisture-rich, color-safe cleanser formulated for medium to coarse or textured hair, blending camellia and lemongrass oils to hydrate, protect color, and leave hair soft without silicones.

If your hair is naturally dry, color-treated, or textured, choosing a shampoo that cleanses without stripping moisture is essential. SHIBUI’s formula focuses on gentle cleansing with naturally derived ingredients and a Core 4 Color Care Complex to help maintain vibrancy while improving manageability. The shampoo is silicone-free, vegan, and avoids sulfates, parabens, synthetic fragrances, and phthalates, making it suitable for anyone prioritizing cleaner, plant-forward hair care.

How does this shampoo hydrate medium to coarse hair?

Ultra Hydrating Shampoo balances gentle surfactants with nourishing oils so hair is cleansed yet not left brittle. Camellia oil penetrates cuticles for long-lasting softness while lemongrass offers lightweight conditioning and a fresh feel.

  • Camellia oil restores moisture and improves smoothness.
  • Lemongrass oil conditions without weighing strands down.
  • Silicone-free formula prevents buildup that can dull texture.
  • Designed to reduce dryness common in medium to coarse hair types.

Will it protect and extend my color between salon visits?

The shampoo is formulated to be color-safe, using the Core 4 Color Care Complex to help preserve pigment and shine. Regular use helps maintain the look of freshly colored hair by minimizing quick fading from frequent washing.

  • Vegan tripeptides support color retention and surface strength.
  • Oat oil helps soothe and protect the hair fiber for vibrancy.
  • Bamboo extract and rice seed protein add shine and resilience.
  • No sulfates or harsh detergents that strip color.

Is this shampoo a clean, sustainable choice for everyday use?

SHIBUI prioritizes naturally derived, vegan ingredients and avoids common harsh additives. The formula cleans effectively while omitting sulfates, parabens, phthalates, and synthetic fragrances—making it a better everyday option for those seeking a cleaner routine.

  • Free from sulfates, parabens, phthalates, and synthetic fragrances.
  • Vegan formulation and naturally derived components.
  • Gentle surfactants suited for frequent use without over-drying.
  • Built to pair with other SHIBUI color-care products for a full regimen.

How should I use it for best results on textured hair?

Apply a quarter- to palm-sized amount to wet hair, focusing on the scalp to remove buildup while letting the lather travel through lengths. Rinse thoroughly and follow with a moisturizing conditioner or leave-in treatment for added slip and definition.

  • Wet hair thoroughly before applying shampoo for even distribution.
  • Massage gently at the scalp to lift oils and residue without roughing strands.
  • Rinse fully and follow with a hydrating conditioner for textured hair.
  • Use 2–3 times per week or more often if needed for your routine.

Who is this for: SHIBUI Ultra Hydrating Shampoo is aimed at people with medium to coarse, curly, or textured hair who want a cleaner, moisture-focused wash that preserves color. It’s ideal for those who avoid silicones and sulfates but still want visible shine and improved manageability. If you color your hair and seek a plant-forward, salon-friendly maintenance product, this shampoo fits into a targeted care routine that emphasizes hydration, color integrity, and gentle cleansing.

Ingredients

Water (Aqua)(Eau), Sodium C14-16 Olefin Sulfonate, Cocamide MIPA, Cocamidopropyl Hydroxysultaine, Glycerin, Sodium Lauroyl Methyl Isethionate, Tripeptide-29, Oryza Sativa (Rice) Bran Oil, Avena Sativa (Oat) Kernel Oil, Bambusa Vulgaris (Bamboo) Extract, Camellia Japonica Seed Oil, Cymbopogon Flexuosus (Lemongrass) Leaf Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Helianthus Annuus (Sunflower) Seed Oil, Leuconstoc/Radish Root Ferment Filtrate, Coco-Glucoside, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, PPG-3 Caprylyl Ether, Phenoxyethanol, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Polyquaternium-7, PEG-150 Pentaerythrityl Tetrastearate, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Citric Acid, Hexyl Acetate, Benzyl Acetate

FAQ

Q: Is this shampoo safe for color-treated hair?

A: Yes. It’s formulated color-safe with a Core 4 Color Care Complex and avoids sulfates that typically strip dye.

Q: Can I use it every day on textured hair?

A: Yes—its gentle, moisture-focused formula suits frequent use, though pairing with a conditioner is recommended.