Sun Bum Blonde Purple Shampoo for Blonde Hair — 10 oz, Violet Toning & Moisturizing Formula

Sun Bum Blonde Purple Shampoo is a violet-toning, moisturizing cleanser designed to brighten blonde and neutralize brass while protecting against dryness and color fade.

This sulfate- and paraben-free shampoo blends blue spirulina and violet extract to gently lift warm undertones and refresh blonde shades without stripping moisture. Formulated for both natural and color-treated blondes, it works as part of a color-preservation routine to maintain clarity, manageability, and resistance to sun-driven fading.

How does this purple shampoo reduce brassiness in blonde hair?

The violet pigments in the formula deposit cool tones that counteract yellow and orange hues that appear over time. Regular use helps maintain a crisper, cleaner-looking blonde between salon visits without harsh chemicals.

• Violet extract neutralizes warm undertones.
• Blue spirulina supports color enhancement and even toning.
• Use 1–3 times weekly depending on brassiness and hair porosity.

Will it dry out or damage my hair?

Sun Bum balanced the purple pigments with moisturizing ingredients so the shampoo cleanses while helping prevent dryness. It’s formulated without sulfates and parabens, which reduces harsh stripping and helps retain natural oils and hydration.

• Moisturizing agents help protect against brittle strands.
• Sulfate-free formula for gentler cleansing.
• Best paired with the Blonde Purple Conditioner for added softness.

How do I use it for best results?

Wet hair thoroughly, apply shampoo, and work into a lather focusing on areas that need toning—usually mid-lengths to ends. Rinse and repeat if needed; follow with the Blonde Purple Conditioner or a tone enhancer for longer-lasting brightness.

• Apply to damp hair, massage gently, then rinse.
• Leave a short dwell time for stronger toning if needed (avoid leaving too long on porous hair).
• Complement with conditioner and UV protection to prolong color.

How does it protect color from sun and environmental fading?

Formulated with ingredients that help shield hair from UV oxidation and environmental stress, this shampoo reduces the early signs of color dulling. While it’s not a replacement for sunscreen, it strengthens and hydrates hair to better withstand daily exposure.

• Helps defend against UV-driven color fading.
• Reduces frizz and humidity-related dullness.
• Supports a brighter, longer-lasting blonde with routine use.

Who is this for: Sun Bum Blonde Purple Shampoo is ideal for anyone with natural, highlighted, or color-treated blonde hair who wants a gentle toner that brightens without stripping moisture. It suits people seeking an easy at-home way to neutralize brass, improve manageability, and maintain salon-fresh color between appointments.

Ingredients

water, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, viola odorata leaf extract, spirulina platensis extract, musa sapientum (banana) fruit extract, musa sapientum (banana) flower extract, musa sapientum (banana) leaf extract, musa sapientum (banana) peel extract, musa sapientum (banana) pulp extract, helianthus annuus (sunflower) extract, acrylates copolymer, butylene glycol, glycol distearate, methyl gluceth-10, fragrance, PEG-120 methyl glucose dioleate, polyquaternium 10, polyquaternium-7, sodium cocoyl isethionate, tetrasodium glutamate diacetate, methylchloroisothiazolinone, methylisothiazolinone, ext. violet 2