The Ordinary Volufiline Plumping Serum 0.5 fl oz — 92% Volufiline + 1% Pal-Isoleucine, Targeted Volume Boost

This compact, oil-like formula from The Ordinary is engineered to address localized volume loss — the kind that can make under-eye hollows, cheeks, temples and nasolabial folds look sunken. By combining a high concentration of Volufiline (a Sederma technology) with palmitoyl isoleucine, the serum aims to enhance surface plumpness and support the structures that contribute to a naturally fuller look. The product is designed for targeted application rather than all-over use, and it pairs easily with other skincare steps.

How does this serum help areas that look hollow or sunken?

The formula focuses on delivering a concentrated plumping agent to precise spots that lose volume with age or changes in skin composition. Volufiline works in an oil-compatible base to improve the appearance of density and roundness, while palmitoyl isoleucine supports skin’s structural elements for a lifted look. Regular, localized use is recommended to see visible smoothing and enhanced fullness.

• 92% Volufiline: core ingredient for visible plumping effect.
• 1% palmitoyl isoleucine: supports collagen and elasticity appearance.
• Water-free, oil-like texture: concentrates actives where needed.
• Targeted application: best used on under-eyes, cheeks, temples, smile lines.

What should I expect when applying it to my routine?

Apply the serum after your moisturizer to targeted areas morning and evening; a slight tingling may occur and is normal for some users. Because the base is anhydrous (no water), the texture feels oil-like and absorbs to leave a subtle film that helps the actives remain in contact with treated zones. The product is intended as a spot treatment rather than an all-over serum.

• Shake well before use to ensure uniform texture.
• Use a small amount on each target area; pat gently until absorbed.
• Compatible with other products from The Ordinary—no known conflicts.
• Apply twice daily for consistent results over time.

Which areas of the face benefit most from this formulation?

This serum is formulated for places that commonly lose volume and show hollowing or flattening. Its concentrated actives are best suited for the under-eye corridor, around the cheeks, temples, and nasolabial folds where restored roundness can produce a visibly lifted and smoother contour. Use sparingly on thin or very reactive skin until tolerance is confirmed.

• Under-eye hollows: targeted plumping where skin looks recessed.
• Cheeks and temples: improves the appearance of facial contours.
• Smile lines (nasolabial folds): softens the look of creases.
• Localized application: avoids unnecessary product waste.

Who is this for? This The Ordinary serum is aimed at people noticing localized loss of facial volume who want a concentrated, targeted approach without changing their overall routine. It suits those comfortable with spot treatments and oil-like textures, and anyone seeking a product that pairs easily with moisturizers and other actives. Avoid using on broken skin and patch-test if you have highly reactive or sensitized skin.

Volufiline is a trademark of Sederma Inc. Follow label directions and discontinue if irritation occurs.

Ingredients

HYDROGENATED POLYISOBUTENE, CAPRYLYL GLYCOL, POLYGLYCERYL-3 STEARATE, PALMITOYL ISOLEUCINE, ANEMARRHENA ASPHODELOIDES ROOT EXTRACT, RHUS SUCCEDANEA FRUIT WAX, TOCOPHEROL.