VERB Purple Shampoo 12 fl oz — Sulfate-Free Toner for Blonde, Grey & Silver Hair, Hydrating Formula

VERB Purple Shampoo is a sulfate-free toning shampoo that gently cleanses while neutralizing brassy yellow tones in blonde, grey and silver hair for brighter, shinier color between salon visits.

Keep highlighted, bleached, or naturally light hair looking fresh with a shampoo formulated to correct brassiness without stripping moisture. VERB Purple Shampoo combines professional-grade violet pigment with nourishing botanicals like açaí extract, frankincense oil, and coconut fatty acids to soften, smooth, and subtly deposit tone-correcting color. It’s vegan, PETA-certified, and free of parabens, gluten, and harmful sulfates—made to refresh color and boost shine at home.

How does this shampoo reduce brassiness without drying hair out?

The purple pigment counteracts yellow and orange undertones by neutralizing warm hues on the hair’s surface. At the same time, hydrating ingredients help preserve elasticity and sheen so hair doesn’t feel stripped after use.

• Pro-grade violet pigment deposits gentle color to cancel brassy tones.
• Açaí extract delivers antioxidants and moisture to the hair fiber.
• Frankincense oil smooths the scalp and cuticle for added shine.
• Coconut fatty acids increase softness and help retain hydration.

When and how often should I use VERB Purple Shampoo?

Frequency depends on your hair’s porosity, the intensity of brassiness, and how often you shampoo. Many users see visible toning after a single wash; for maintenance, use once weekly or every few washes to avoid over-toning.

• Apply to wet hair from roots to ends for even coverage.
• Lather, leave for a short rinse-time based on desired toning strength.
• Rinse thoroughly and follow with a conditioner or VERB Purple Mask for added hydration.
• Adjust use frequency based on results and hair sensitivity.

Is this safe for color-treated and diverse hair textures?

Yes—FORMULATED to be safe on color-treated hair and suitable across hair types and textures, from fine to coarse and straight to curly. The sulfate-free base preserves dye, while conditioning agents help maintain manageability.

• Color-safe, vegan formula avoids harsh sulfates that can strip dye.
• Hydrating blend supports dry, porous, or chemically treated strands.
• Effective on natural grey and silver tones as well as processed blonde.
• PETA-certified and free of parabens and gluten for peace of mind.

What immediate results should I expect after using this shampoo?

Many users report reduced brassiness and increased shine after the first wash, with continued improvement when used as part of a routine with the purple mask. Results vary with hair starting color and condition.

• Softer feel due to coconut fatty acids and conditioning extracts.
• Visible toning from violet pigment that targets yellow hues.
• Improved manageability and smoother cuticle appearance from frankincense oil.
• Better color longevity when paired with complementary VERB products.

Who is this for: VERB Purple Shampoo is designed for anyone with blonde, highlighted, grey, or silver hair who wants to neutralize brassiness without sacrificing moisture. It’s ideal for people who color at home or visit the salon, those looking to extend salon results between appointments, and anyone seeking a cruelty-free, ingredient-conscious toning option that works across textures.

Ingredients

Verb® Purple Shampoo: Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21. ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.