VITAMINS hair cosmetics Keratin Purple Hair Mask — Blue-Purple Toner for Blonde, Silver & Gray | Deep Conditioning & Anti-Brassine

This two-in-one purple and blue hair mask combines color-correcting pigments with keratin and intense hydration to refresh cool tones while repairing and smoothing hair. Use it as a weekly deep treatment to reduce warm, yellow and orange undertones after bleaching, highlighting, or natural lightening, and to help maintain salon-fresh color between visits.

How quickly will this mask reduce brassiness?

You can notice reduced yellow or orange tones after a single application, especially on porous or previously lightened hair. Results depend on current color, porosity and processing time; start with a short application and increase as needed.

• Visible tone neutralization after one use on many hair types
• Adjust processing time to control intensity
• Works on bleached blonde, highlighted brown, silver, white and gray hair

How does the keratin formula benefit damaged or dry hair?

Keratin helps reinforce the hair cortex and smooth the cuticle, which improves manageability and reduces breakage when used regularly. Combined with moisturizing agents, the mask replenishes softness and shine while the toner pigments correct unwanted warmth.

• Keratin infusion helps rebuild weakened strands
• Deep conditioning restores slip for easier detangling
• Leaves hair smoother and more reflective, improving color appearance

Can I use this as a regular conditioner or only as a mask?

The product is formulated as a deep-conditioning mask and toning treatment, but it can also be used sparingly as a regular conditioner for ongoing maintenance. For daily use, dilute or shorten leave-in time to avoid over-toning; for intensive results, apply weekly as a mask.

• Weekly mask application for toning and repair
• Shorter, diluted use as an occasional conditioner to maintain cool tones
• Rinse thoroughly to achieve desired intensity and avoid buildup

What hair colors and conditions is this best suited for?

This blue-purple toner is ideal for anyone with lightened, highlighted, silver, white, gray or warm-toned brown hair seeking cooler, brighter color. It’s formulated to target brassiness while delivering moisture and strengthening keratin for improved texture and longevity.

• Perfect for bleached blondes and highlighted hair
• Effective on silver, white and gray to refresh cool tones
• Helpful for brown hair with warm, brassy highlights

Who this is for: Use VITAMINS Keratin Purple Hair Mask if you want a salon-style toner that also repairs and hydrates. It’s geared toward people who color or lighten their hair, anyone growing out natural grays, or anyone wanting to reduce warm undertones while improving silkiness and strength. Follow usage directions, test first on a small strand if uncertain, and adjust application length to control toning intensity.

• Brassy Tone Eliminator: Neutralizes warmth and enhances cool blonde tones.
• Salon-Quality Toner: Keeps color vibrant between salon visits.
• Keratin Infusion: Deeply nourishes and strengthens damaged hair.
• Color-Enhancing Formula: Extends vibrancy and minimizes fading.
• Hydration Therapy: Restores moisture for soft, smooth hair.

Ingredients

Aqua, Isopropyl Myristate, Amino Bispropyl Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Quaternium-80, Cetrimonium Chloride, Stearamidopropyl Dimethylamine, Phenoxyethanol, Ethylhexylglycerin, Parfum, Lactic Acid, Hydrolyzed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Linum Usitatissimum (Linseed) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Triticum Vulgare (Wheat) Germ Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Hippophae Rhamnoides (Common Sea Buckthorn Oblipicha) Oil, Salvia Officinalis (Sage) Leaf Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Helianthus Annuus (Sunflower) Seed Oil, Extract Violet 2, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Tocopheryl Acetate (Vitamin E), Limonene, Linalool