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Foundation

Liquid, powder, stick and serum foundations in extended shade ranges. Match to your jawline in daylight, and use our shade finder and undertone guide to narrow down before ordering.

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Almay front bottle showing product label and SPF 15 protection

Almay

Almay Skintone Matching Foundation Smart Shade 100 My Best Light — SPF 15, Hypoallergenic Lightweight Medium Coverage

$19.43

Free shipping · 30-day easy returns

Almay Clear Complexion front bottle showing shade 200 Buff and soft-matte benefit

Almay

Almay Clear Complexion Acne Foundation with 1% Salicylic Acid — 200 Buff, Medium Coverage Soft Matte

$15.18

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BS-MALL front packaging showing rose-gold set and travel case, stylish protection

BS-MALL

BS-MALL 14-Piece Rose Gold Makeup Brush Set — Synthetic Foundation, Concealer & Eyeshadow Brushes with Travel Case

$19.43

Free shipping · 30-day easy returns

Catrice front packaging showing bottle and label, clear branding and benefit

Catrice Cosmetics

Catrice Cosmetics HD Liquid Coverage Foundation — 010 Light Beige, Niacinamide, 24H Water-Resistant Matte

$15.33

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Almay front packaging showing bottle and label, clean look and benefit

Almay

Almay Anti-Aging Smart Shade Foundation, 100 Light — Hydrating, Buildable Medium Coverage with Niacinamide

$18.72

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Almay front packaging showing shade 300 Medium and natural finish benefit

Almay

Almay Anti-Aging Smart Shade Foundation 300 Medium — Hyaluronic Acid, Hypoallergenic

$30.40

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Catrice front packaging showing bottle and label, clear product identity and benefit

Catrice Cosmetics

Catrice Cosmetics HD Liquid Coverage Foundation — 032 Nude Beige, Matte High-Coverage Vegan Finish

$15.33

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Almay front packaging showing Smart Shade bottle and shade name—easy shade selection benefit

Almay

Almay Smart Shade Foundation — Skintone Matching Liquid 300 Straight Up Medium, SPF 15 Hypoallergenic

$15.32

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Catrice Cosmetics front bottle shot shows streamlined packaging and high-coverage promise

Catrice Cosmetics

Catrice Cosmetics HD Liquid Coverage Foundation 030 Sand Beige — 24H Wear, Soft-Matte High Coverage

$15.33

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Almay front bottle showing packaging and shade for easy identification

Almay

Almay Liquid Foundation Truly Lasting 220 Neutral — Long‑Wearing, Lightweight Natural Luminous Finish

$19.40

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Almay bottle front view showing 240 Beige and natural finish benefit

Almay

Almay Truly Lasting Color Liquid Foundation 240 Beige — Long-Wear, Natural Luminous Finish

$17.87

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BestLand boxed set front packaging showing contents and gift-ready presentation

BestLand

BestLand Colour-Changing Foundation Makeup Set 5PCS — Adaptive Shade, Matte Full Coverage with Primer, Brush & Sponges

$19.28

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Aurovida front packaging showing stick and brush for quick, portable touch-ups

Aurovida

Aurovida Color-Changing Foundation Stick 02 Light Natural — 2-in-1 with Detachable Brush, Hydrating Lightweight Coverage

$20.80

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Almay front packaging showing hydrating tint and shade 120 Beige benefits

Almay

Almay Hydrating Liquid Foundation Tint 120 Beige — Lightweight, Dewy Finish, Hyaluronic Acid

$13.95

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BS-MALL front packaging showing the full 14-piece brush set and case benefit portability

BS-MALL

BS-MALL 14-Piece Travel Makeup Brush Set — Soft Synthetic Brushes with Zippered Leather Case for Foundation, Eyes & Compact Packin

$13.95

Free shipping · 30-day easy returns

Almay front packaging showing bottle and label for easy identification and trust

Almay

Almay Anti-Aging Smart Shade Foundation, 050 Fair — Hyaluronic Acid & Niacinamide, Medium Coverage 1 fl oz

$15.32

Free shipping · 30-day easy returns

BS-MALL front packaging purple case showing complete brush kit benefit

BS-MALL

BS-MALL 14-Piece Makeup Brush Set — Purple & Rose Gold Travel Case, Synthetic Vegan Brushes for Foundation, Powder, Eyes

$13.95

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Black Radiance

Black Radiance Color Perfect Foundation Stick — Beautiful Bronze, Dual-Ended Brush & Buildable Coverage

$14.50

Free shipping · 30-day easy returns

Black Radiance foundation stick front packaging showing Cocoa Bean shade and travel-friendly design

Black Radiance

Black Radiance Color Perfect Foundation Stick — Cocoa Bean dual-ended duo with soft brush, buildable medium coverage for deeper sk

$14.50

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Black Radiance front packaging showing Bronze Glow shade and compact design benefit

Black Radiance

Black Radiance Color Perfect Foundation Stick — Bronze Glow dual-ended stick with soft brush, buildable blendable coverage

$14.28

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BS-MALL front packaging showing full 10-piece set and compact case for travel convenience

BS-MALL

BS-MALL Travel Makeup Brush Set 10-Piece with Super-Soft Triangle Puffs & Compact Case — Portable Foundation, Blush & Eye Brushes

$15.32

Free shipping · 30-day easy returns

Black Radiance Color Perfect front packaging showing Cashmere shade for buildable coverage

Black Radiance

Black Radiance Color Perfect Foundation Stick – Cashmere dual-ended cream foundation with built-in soft brush

$14.50

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Banidy front view retractable kabuki brush showing compact design and easy grip

Banidy

Banidy Retractable Kabuki Brush — Compact Vegan Face Brush (Brown) for Foundation, Powder & Blending

$13.95

Free shipping · 30-day easy returns

Brvlsoc front view of kabuki brush showing shape and packaging, easy storage benefit

Brvlsoc

Brvlsoc Body Kabuki Brush – Oversized Charcoal-Infused Vegan Body Brush for Streak-Free Self-Tanner & Foundation

$13.78

Free shipping · 30-day easy returns

ACMEBEAUTY flat foundation brush front view showing sleek shape and precise edge

ACMEBEAUTY

ACMEBEAUTY Flat Foundation Brush for Liquid & Cream Makeup — Beige, Soft Synthetic Bristles

$12.58

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Almay front packaging showing shade 110 Buff and product labeling benefiting easy shade choice

Almay

Almay Hydrating Liquid Foundation Tint 110 Buff — Lightweight, Dewy Light Coverage, Fragrance-Free 0.94 fl oz

$13.95

Free shipping · 30-day easy returns

Almay hydrating tint front packaging showing tube and shade, enhancing natural glow

Almay

Almay Hydrating Liquid Foundation Tint 100 Ivory — Lightweight, Dewy Finish with Hyaluronic Acid, 0.94 fl oz

$13.95

Free shipping · 30-day easy returns

BS-MALL front view of champagne gold double-ended brush set, showing compact travel benefit

BS-MALL

BS-MALL Double-Ended Makeup Brush Set 4-Piece Champagne Gold — Travel-Friendly Dual-Head Brushes for Foundation & Eyes

$13.95

Free shipping · 30-day easy returns

Bueart Design brush front view showing compact dense head for flawless blending

Bueart Design

Bueart Design Foundation Buffing Brush 70 — Super-Dense Black Handle, Short Synthetic Bristles for Liquid & Powder

$11.21

Free shipping · 30-day easy returns

Banidy front view of brush showing sleek design and airbrushed finish benefit

Banidy

Banidy Multi-Purpose Face Brush — Large Kabuki Powder & Foundation Brush, Dense Synthetic Bristles for Airbrushed Finish

$13.95

Free shipping · 30-day easy returns

IKZEE front bottle showing sleek packaging and everyday convenience

IKZEE

4 in 1 Foundation Liquid, Medium Coverage, Color Matching

$15.32

Free shipping · 30-day easy returns

AOAZXBB front bottle showing product and label for instant recognition and clarity

AOAZXBB

AOAZXBB Color Changing Foundation Color Self-Adjusting

$18.87

Free shipping · 30-day easy returns

Lingyun foundation stick front packaging showing shade and brush, easy selection benefit

Lingyun

2-in-1 Dual-Ended Full Coverage Foundation Stick with

$10.26

Free shipping · 30-day easy returns

Lulesi front packaging showing twist-up stick and protective cap for easy use

Lulesi

Beauty Balm Serum Boosted Skin Tint, Foundation Stick

$11.21

Free shipping · 30-day easy returns

ALBEAUT 201 front view showing large angled head and smooth finish for even coverage

ALBEAUT

ALBEAUT 201 Angled Foundation Brush for Flawless Makeup

$13.95

Free shipping · 30-day easy returns

BEAUTYFACTOR flat foundation brush front view showing sleek black design and balanced grip

BEAUTYFACTOR

BEAUTYFACTOR 2Pcs Flat Foundation Brush,Face Mask Brush

$12.58

Free shipping · 30-day easy returns

BEAKEY front packaging showing five black sponges and gift-ready box for easy gifting

BEAKEY

BEAKEY Makeup Sponge Set, 5 Pcs Foundation Blending Sponge

$12.58

Free shipping · 30-day easy returns

Black Radiance foundation stick front view showing Chocolate Dipped shade and compact design benefit

Black Radiance

Black Radiance Color Perfect Foundation Stick with Soft

$13.92

Free shipping · 30-day easy returns

bareMinerals front packaging of Fairly Light 03 showing compact jar and label for easy identification

bareMinerals

bareMinerals Original Loose Powder Foundation Fairly Light 03 — SPF 15, Buildable Luminous Coverage

$55.74

Free shipping · 30-day easy returns

bareMinerals front view showing sifter and branded lid, clear product visibility and access

bareMinerals

bareMinerals Loose Powder Foundation Golden Medium 14 — Lightweight, Buildable Coverage with SPF 15, Vegan & Dermatologist-Tested

$47.62

Free shipping · 30-day easy returns

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