AGE beautiful Permanent Hair Dye 1V Plum Black — Cool Violet-Black Cream, 100% Gray Coverage & Biotin Anti-Aging Formula

AGE beautiful 1V Plum Black is a permanent cool violet-black hair color cream formulated for mature hair to deliver 100% gray coverage while nourishing strands with biotin, melanin, keratin peptides and silk protein.

This professional liqui-creme dye was developed to address the five visible signs of aging hair—thinning, wiry gray texture, turning gray, dryness and dullness—so you get rich, dimensional color and improved hair feel. The 1V Plum Black shade gives a deep cool black with violet undertones to neutralize brassiness and add luminous depth. Designed for salon-quality results at home, the formula works across hair types and ages while helping hair appear fuller and healthier.

How does this shade perform on stubborn gray hair?

The AGE beautiful permanent system provides 100% gray coverage with long-lasting color payoff. Its professional formulation penetrates and deposits pigment evenly for consistent coverage from root to tip.

• Guaranteed full coverage of resistant gray strands in one application
• Even, uniform tone thanks to liqui-creme delivery
• Color resists premature fading with retained depth for weeks

What benefits come from the anti-aging ingredients?

Biotin, melanin, keratin peptides and silk proteins are blended into the dye to help replenish elements that diminish with age. These components do not change hair color chemistry but support the fiber so hair looks and feels thicker, smoother and more luminous after coloring.

• Biotin: helps hair appear fuller and more resilient
• Keratin peptides: improve manageability and reduce wiry texture
• Melanin and silk proteins: boost shine and restore visual depth

Is the formula suitable for at-home use and all hair types?

Yes—this professional-quality liqui-creme is user-friendly for at-home application and is compatible with a wide range of hair types, including color-treated and chemically relaxed hair when used as directed. Patch and strand tests are recommended before full application.

• Liqui-creme consistency for easier mixing and application
• Works on fine, medium and coarse textures with tailored developer choice
• Follow included instructions for best processing times and results

How long will the color last and how should I care for it?

Permanent dye delivers weeks of vibrant color and coverage; longevity depends on hair porosity, exposure and hair-care routine. Use color-safe shampoos, avoid excessive heat, and schedule trims to keep the color looking fresh and dimensionally rich.

• Expect retained color depth for multiple weeks with typical care
• Color-safe, sulfate-free products extend vibrancy and shine
• Minimize daily heat and chlorine exposure to reduce fading

Who is this for: AGE beautiful 1V Plum Black is ideal for people 35+ concerned with the common signs of aging hair—especially those seeking full gray coverage and a cooler black tone with violet richness. It also suits anyone wanting salon-grade permanent color that conditions during application and improves perceived thickness and shine.

Ingredients

WATER/AQUA/EAU, PROPYLENE GLYCOL, AMMONIUM HYDROXIDE, C12-15 ALKYL BENZOATE, STEARIC ACID, STEARETH-21, STEARAMIDOPROPYL DIMETHYLAMINE, LAURYL GLUCOSIDE, MINERAL OIL/PARAFFINUM LIQUIDUM/HUILE MINERALE, CETYL ALCOHOL, KERATIN, HYDROLYZED KERATIN, SILK AMINO ACIDS, MELANIN, SODIUM METHYL COCOYL TAURATE, POLYQUATERNIUM-53, POLYSORBATE 80, CARBOMER, CETEARYL ALCOHOL, CETETH-10 PHOSPHATE, DICETYL PHOSPHATE, GLYCERYL STEARATE, GLYCOL DISTEARATE, ISOSTEARIC ACID, OLEYL ALCOHOL, PHOSPHORIC ACID, SODIUM METASILICATE, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, FRAGRANCE/PARFUM, 2,4-DIAMINOPHENOXYETHANOL HCL, 4-AMINO-2-HYDROXYTOLUENE, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, M-AMINOPHENOL, RESORCINOL, 1-NAPHTHOL, P-PHENYLENEDIAMINE