Alex Costa Forte Series Hair Pomade 3 oz — Medium Flexible Hold, Low Shine Water-Based Styling

Alex Costa Forte Series Hair Pomade is a water-based styling product that delivers medium, flexible hold with low shine for slicked-back, pompadour, and classic looks while remaining easy to restyle and wash out.

This pomade from Alex Costa’s Forte Series is formulated for men with medium to thick hair who want structure without a greasy finish. It blends biotin and provitamin B-5 for a smooth application, a light scent, and a pliable finish that lets you reshape your look throughout the day. The water-soluble base avoids heavy buildup and rinses clean, making it practical for daily use.

How does this pomade perform on slicked-back and classic styles?

The Forte Series pomade holds hair in place without a high-gloss effect, so you get the defined silhouette of a slicked-back or comb-over look with a natural matte or low-shine finish. It provides enough control to maintain shape but remains flexible enough to restyle with your fingers or a comb.

• Medium, pliable hold suitable for structured styles
• Low-shine finish keeps looks modern and understated
• Works well with combs and brushes for precise lines

Will it weigh down or make thick hair greasy?

The formula is designed to avoid heaviness: a small amount spreads easily and distributes through thicker hair without clumping. Because it’s water-based, it won’t leave a greasy residue on hair or pillows and minimizes that stiff, crunchy feeling some waxes create.

• Light, non-greasy texture for comfortable wear
• Water-soluble ingredients enable clean rinse-out
• Minimal tugging during application for easier styling

How do I use it for wet and dry styling?

For a wet, sleek finish, work a nickel-sized amount evenly through towel-dried hair and comb into place; the product sets with a firmer, matte effect. To add texture or tame flyaways on dry hair, warm a pea to nickel-sized amount between your fingertips and rake it through for definition and light control.

• Wet styling: apply to towel-dried hair and comb for a structured look
• Dry styling: warm between fingers and work through for texture
• Restyleable throughout the day with fingers or a comb

Is it easy to wash out and safe for daily use?

Yes — the water-based formula rinses clean without heavy residue, making it suitable for everyday routines. Regular shampoo removes buildup quickly so the hair stays light and the scalp free of sticky film.

• Water-soluble for effortless washout
• Non-greasy finish reduces overnight transfer to pillows
• Formulated for frequent use without heavy buildup

Who is this for: Alex Costa’s Forte Series Hair Pomade is aimed at men with medium to thick hair seeking a reliable, versatile styling product that balances control and flexibility. It fits anyone who prefers a neat, low-shine appearance—from classic slick-backs to modern textured styles—and wants an easy-to-apply, easy-to-wash option for daily grooming. If you like to reshape your style during the day or avoid heavy, greasy products, this pomade is a practical choice.

Ingredients

Water/Aqua/Eau Ozokerite C12-15 Alkyl Benzoate Glyceryl Stearate PEG-100 Stearate Beeswax/Cera Alba Cetearyl Alcohol VP/VA Copolymer Copernicia Cerifera (carnauba) Wax/Copernicia Cerifera Cera/Cire de Carnauba PEG-10 Soy Sterol Potato Starch Modified Butylene Glycol Caprylic/Capric Triglyceride Biotin Argania Spinosa Kernel Oil