ALLEYOOP Mauve Matte Cream-to-Powder Eyeshadow Stick – Waterproof 11th Hour, Long-Wear Twist-Up Eye Crayon

ALLEYOOP 11th Hour Waterproof Cream Eyeshadow Stick is a creamy, matte cream-to-powder eye crayon that doubles as a long-wearing eyeshadow and precision liner.

Designed for fast application and reliable wear, this mauve matte eye stick delivers buildable pigment that blends smoothly and dries to a soft, smudge-resistant finish. The formula is vegan and cruelty-free, formulated to behave like a cream on application and set to a powdery matte that lasts through busy days and humid evenings. Its twist-up crayon format makes it travel-friendly and easy to use for quick touch-ups or detailed eye definition.

How long will the color stay put without creasing or smudging?

The 11th Hour stick is formulated to set quickly and resist transfer, giving you dependable wear through typical daily activities. While individual wear time varies with skin type and conditions, the formula is created for extended, crease-resistant performance.

• Quick-dry cream-to-powder finish reduces smudging after application.
• Waterproof base helps maintain payoff in humidity or light moisture.
• Designed to last 11+ hours under normal wear conditions.
• Buildable pigment lets you layer for stronger intensity without flaking.

Can I use this as both an eyeshadow and an eyeliner?

Yes — the slim, twist-up design works for broad washes of color or precise lines. Glide the stick across the lid for an all-over matte wash, then use the tip to trace along the lashline for a soft eyeliner effect.

• Use the flat side for shading the entire lid quickly.
• Turn the tip for a finer point to line the upper or lower lashline.
• Blend with a fingertip or small brush before it fully sets for seamless edges.
• Suitable for defining mature or delicate eyelids with gentle application.

What makes this shade and finish a good choice for everyday looks?

Mauve matte is a versatile, easy-to-wear tone that complements many skin tones and eye colors. The soft-matte finish gives a polished, natural look that works for daytime routines or as a base to intensify evening makeup.

• Mauve adds subtle warmth and depth without appearing harsh.
• Matte finish keeps shine controlled while still looking skin-like.
• Blendable texture lets you soften edges for understated or smoky looks.
• Pairs well with cream highlighters or deeper liners for dimension.

How does the formula treat sensitive eyes and skin?

The formulation is designed to be gentle while providing long wear. It’s free from animal testing and uses nourishing components to minimize irritation for many users.

• Vegan and cruelty-free formula suitable for sensitive areas around the eye.
• Smooth, non-drying texture reduces tugging during application.
• Ideal for those preferring clean-beauty options in eye makeup.
• Always patch-test if you have a history of eye or skin sensitivity.

Who is this for: ALLEYOOP 11th Hour Waterproof Cream Eyeshadow Stick is aimed at anyone who wants fuss-free, long-wearing eye color in a portable format — from busy commuters and travelers to makeup beginners and those seeking a reliable cream-to-powder matte for daily or evening wear. It’s especially useful for people who like multitasking products that act as both eyeshadow and liner, and for shoppers who prefer vegan, cruelty-free cosmetics.

Ingredients

Jojoba Oil, Chamomile Flower Extract, Hyaluronic Acid