Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 16.5 oz — Sulfate-Free, Color-Protecting Hydration

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is a rich, caviar-infused cleanser that replenishes strand moisture, protects color, and improves hair softness and shine in a single wash.

Formulated around pure caviar extract and a targeted Age Control Complex, this shampoo is designed to restore lipid balance and lock in hydration for hair that looks smoother and more resilient. The sulfate-free, paraben-free formula cleanses without stripping, helping color-treated and naturally aging hair retain moisture, manageability, and radiance. Suitable for straight through tightly coiled textures, it pairs well with the matching conditioner for fuller benefits.

How does this shampoo hydrate dry, aging hair?

The formula delivers lipid-rich ingredients that replenish each strand and reseal the hair’s moisture barrier. Caviar extract supplies omega fatty acids and vitamins while the Sea Silk blend and Age Control Complex target brittleness and surface roughness.

• Pure caviar extract with omegas and vitamins A, C, D
• Sea Silk blend smooths cuticles and enhances slip
• Age Control Complex addresses environmental and intrinsic aging signs
• Sulfate-free cleansing to preserve natural oils

Will it protect my color-treated hair and reduce fade?

This shampoo is formulated to be color-safe and avoids harsh sulfates and synthetic dyes that can accelerate fading. The replenishing lipids help seal the cuticle, reducing color leaching and keeping tones vibrant between salon visits.

• Free of sulfates and synthetic colorants
• Lipid-rich formula helps close the cuticle to hold color
• Gently removes buildup while retaining pigments
• Pairs with Alterna Caviar conditioner for added color protection

How will my hair feel and behave after one use?

Expect improved softness, smoother texture, and increased manageability right away. The soap-free cleansing action removes debris while leaving hair supple, easier to detangle, and shinier without heaviness.

• Noticeably softer and more manageable strands
• Smoother surface and enhanced shine after rinsing
• Lightweight hydration that won’t weigh down fine hair
• Works across straight, wavy, curly and coily textures

Who is this for: Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is ideal for anyone noticing dry, dull, or fragile hair due to aging, chemical services, or environmental stress. It’s a strong choice for color-treated hair owners seeking a luxurious, nutrient-packed wash that prioritizes moisture retention and color longevity. If your priority is a restorative, sulfate-free shampoo that improves texture and shine while being gentle on treated hair, this formula is built for you.

• A luxurious cleanser that restores and hydrates dry hair
• Replenishes and seals in moisture, adds softness and shine, and improves overall look and feel of hair
• Perfect for straight, wavy, curly, coiled and tightly coiled hair
• Gently cleanses and works to restore moisture to hair while protecting hair from color fade, daily stresses, and future damage
• How To Use: Massage shampoo throughout wet hair. Rinse thoroughly

Ingredients

Water/Aqua/Eau, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Cocamidopropylamine Oxide, Acrylates Copolymer, Methyl Gluceth-20, Glycereth-26, Glycol Distearate, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Soy Amino Acids, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Phospholipids, Tocopheryl Acetate, Superoxide Dismutase, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Glycerin, Polysilicone-15, Ascorbic Acid, Divinyldimethicone/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Amodimethicone, Alcohol, Decyl Glucoside, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-7, Polyquaternium-10, Citric Acid, Aminomethyl Propanol, Pentasodium Triphosphate, Acetic Acid, Sodium Acetate, Sodium Phytate, Disodium EDTA, Tetrasodium EDTA, Lauryl Alcohol, C11-15 Pareth-7, C12-13 Pareth-3, C12-13 Pareth-23, Laureth-9, Trideceth-12, PEG-4 Laurate, PEG-4 Dilaurate, Hexylene Glycol, Isopropyl Alcohol, PEG-4, Chlorphenesin, Phenoxyethanol, Iodopropynyl Butylcarbamate, Benzoic Acid, Potassium Sorbate, Methylisothiazolinone, Sodium Benzoate, Fragrance (Parfum). (10-16-35249)