Alterna Multiplying Volume Shampoo 8.5 fl oz — Caviar Anti-Aging, Color-Safe Lightweight Lift

Alterna Caviar Anti-Aging Multiplying Volume Shampoo is a daily cleansing formula that lifts and thickens fine hair while protecting color and nourishing strands.

This lightweight shampoo uses a marine-inspired plumping complex plus Caviar extract to cleanse without stripping, reduce breakage, and help hair appear fuller from root to tip. It’s designed to be gentle enough for regular use and works best as part of the Alterna Caviar Anti-Aging Multiplying Volume regimen that includes conditioner and a styling mist for enhanced thickness and manageability.

How does this shampoo create visible volume without weighing hair down?

The formula combines a Marine Plumping Complex with seasilk and omega-rich Caviar extract to strengthen individual fibers while preserving a light hold. Rather than coating hair with heavy polymers, it helps hair retain just enough moisture to look fuller and move naturally.

• Marine Plumping Complex to reinforce and thicken strands
• Seasilk and omega fatty acids for strength and sheen
• Light cleansing base to avoid residue or buildup
• Designed to lift roots and add body through repeated use

Will this product work on color-treated or chemically processed hair?

Yes—Color Hold technology helps maintain color brightness while the sulfate-free formula avoids harsh detergents that can strip dye. The blend of nutrients and protective ingredients supports hair that’s been colored, permed, or relaxed when used as directed.

• Color Hold system to help lock in vibrancy
• Free of sulfates SLS/SLES, parabens, phthalates, DEA/TEA, and synthetic color
• Suitable for routine use on color-treated hair
• Formulated to minimize additional chemical stress

How should I use it to get the best multiplying-volume results?

Apply a small amount to wet hair and gently massage from scalp to ends, then rinse thoroughly; follow with the matching Caviar Anti-Aging Multiplying Volume Conditioner and finish with the Miracle Multiplying Volume Mist for maximum fullness. Regular use as a regimen produces more noticeable body than single-use alone.

• Use daily or as needed for a lifted look
• Pair with Alterna volume conditioner and styling mist
• Concentrate on the roots for extra lift, then distribute through lengths
• Rinse well to prevent residue that can weigh hair down

Does it help reduce breakage and improve hair texture?

The shampoo is formulated to help strengthen weakened hair fibers and reduce breakage with nourishing extracts and fatty acids. While immediate texture change is subtle, consistent use supports stronger strands and a healthier-looking finish.

• Omega-rich Caviar extract delivers vitamins and minerals
• Seasilk helps fortify the hair’s surface for less snapping
• Gentle cleansing avoids over-drying that can lead to breakage
• Best results when combined with conditioner and styling products

Who is this for: Alterna Caviar Anti-Aging Multiplying Volume Shampoo is aimed at people with fine, thin, or flattening hair who want noticeable lift and fuller-looking strands without heavy build-up. It suits all hair textures—straight, wavy, curly, coily—and is especially useful for anyone maintaining color-treated hair who prefers gentler, ingredient-conscious formulas free of sulfates, parabens, and phthalates. Use it as part of a targeted volume routine to maximize body, resilience, and shine.

Ingredients

Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Methyl Cocoyl Taurate, Lauramide MEA, Acrylates/Vinyl Neodecanoate Crosspolymer, Glycereth-26, Caviar Extract, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Macrocystis Pyrifera (Kelp) Extract, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Keratin, Hydrolyzed Keratin, Biotin, Phospholipids, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Superoxide Dismutase, Ascorbic Acid, Polysilicone-15, Tocopherol, Glycerin, Panthenol, Sodium Lauroyl Sarcosinate, VP/DMAPA Acrylates Copolymer, Cetrimonium Chloride, PEG-150 Distearate, Disodium EDTA, Citric Acid, Butylene Glycol, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate, Hydroxypropyl Cyclodextrin, Silicone Quaternium-8, Silicone Quaternium-16, Benzalkonium Chloride, Undeceth-11, Butyloctanol, Undeceth-5, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum). (10-16-35470)