ARCTIC FOX Purple AF Semi-Permanent Hair Dye, 4 fl oz — Vegan, Ammonia-Free Conditioning Deep Purple

Arctic Fox Purple AF is a semi-permanent, vegan hair dye that deposits deep, vibrant purple pigment while conditioning hair without ammonia or peroxide.

Whether you're refreshing a faded purple, tinting lightened hair, or adding rich tones to darker bases, Purple AF gives a long-lasting, salon-quality look without harsh chemicals. The 4 fl oz jar is formulated for creative color work — mixable with other Arctic Fox shades — and is safe for frequent use because it conditions as it deposits pigment. This is an ammonia-free, peroxide-free, and cruelty-free option created to keep strands soft and color vivid.

How intense will the Purple AF color look on my hair?

Color intensity depends on your starting shade: very bright on pre-lightened blonde, more saturated but deeper on natural or darker hair. Purple AF delivers a true, deep purple that can both restore faded purple tones and layer onto darker bases for subtle richness.

• Pre-lightened blonde: vivid, electric purple
• Medium brown: rich, jewel-toned purple
• Dark brown/black: adds purple sheen and depth
• Used as a toner: neutralizes brassiness with purple undertones

How do I mix Purple AF with other colors for custom shades?

Arctic Fox pigments are formulated to blend smoothly, so you can create bespoke hues by combining Purple AF with other shades. For cooler indigos, pair with blues; to warm and deepen, mix with reds or burgundy tones in small test batches first.

• Mix with Wrath for a burgundy-purple blend
• Mix with Poseidon for deep indigo or violet-blue
• Test small ratios to refine hue before full application
• Use a non-metal bowl and applicator for best results

How long will the color last and how should I maintain it?

Purple AF is semi-permanent and designed for extended vibrancy with gentle fading over time. Expect several weeks of color that gradually softens; longevity varies by hair porosity, washing frequency, and heat styling.

• Use sulfate-free, color-safe shampoos and cool water
• Wash less frequently to prolong pigment
• Use heat protection when styling to reduce fade
• Refresh color with small touch-ups or diluted mixes

Is Purple AF safe for regular use and all hair types?

Purple AF is formulated without peroxide, ammonia, ethyl alcohol, or PPD and contains 100% vegan ingredients, making it suitable for many hair types and repeat applications. While gentle, perform a strand and patch test if you have previous chemical treatments or scalp sensitivities.

• Safe for frequent coloring thanks to conditioning formula
• Works on chemically treated and natural hair
• Ideal for creative stylists and at-home users
• Always patch-test if you have known allergies

Who is this for: Arctic Fox Purple AF is ideal for anyone who wants bold purple tones without harsh chemicals — including DIY colorists, professional stylists, and people with previously colored hair who need a vibrant refresh. Choose this jar if you value vegan, cruelty-free ingredients, predictable mixing with other Arctic Fox shades, and a conditioning formula that keeps hair feeling soft while delivering rich, long-lasting purple color.

Ingredients

Aqua/Eau Cetyl Alcohol Glycerine Stearalkonium Chloride Glycerol Stearate PEG-100 Stearate Propylene Glycol Guar Hydroxypropyltrimonium Chloride Quaternium-52 Cetearyl Alcohol Ceteareth-20 Hydrolyzed Soy Protein Fragrance Citric Acid Tetrasodium EDTA Methylchloroisothiazolinone Methylisothiazolinone Basic Violet 13 Basic Violet 2