ARCTIC FOX Semi-Permanent Blue Hair Color Dye POSEIDON 8 fl oz — Vegan, Cruelty-Free Conditioning Formula

Poseidon by ARCTIC FOX is designed to create an eye-catching true blue without peroxide or ammonia. The 8 fl oz formula pairs conditioning ingredients with bright pigment so you can refresh or transform color while keeping hair soft. Best results come on hair lifted to a cool, light blonde; the dye is fully mixable with other ARCTIC FOX colors for custom shades.

How intense will the blue look on my hair?

Color intensity depends on your starting level and undertone. For the most vibrant medium-blue payoff, use on hair lightened to level 8 (light blonde) or lighter with cool-toned base. On darker or warmer bases the tone will appear subtler or more teal.

• Best vibrancy on pre-lightened, cool-toned blonde hair (level 8+).
• On darker hair expect a translucent or tint-like effect.
• Mix with ARCTIC MIST to create pastel blue shades.

Is the formula safe for frequent use and sensitive hair?

Poseidon is formulated without peroxide, ammonia, ethyl alcohol, and PPD, and relies on plant-derived ingredients rather than animal by-products. The semi-permanent formula also includes conditioning agents so it colors while helping maintain softness, making it suitable for repeated refreshes when used as directed.

• Vegan and cruelty-free ingredients minimize harsh additives.
• Conditioning formulation reduces dryness compared to many oxidative dyes.
• Designed for regular touch-ups when needed, not permanent alteration.

How do I customize or neutralize unwanted tones?

ARCTIC FOX pigments are blendable, letting you tailor depth and hue. Mix Poseidon with ARCTIC MIST to soften into pastel blues, or add a small amount of Purple Rain to counteract yellow or brassy undertones for a cleaner blue finish.

• Mix with ARCTIC MIST for diluted, pastel results.
• Add Purple Rain to neutralize warmth or brassiness.
• Start with small test mixes to reach your preferred shade before full application.

How long will the color last and how should I maintain it?

As a semi-permanent dye, Poseidon gradually fades over multiple washes. Longevity varies by hair porosity, starting color, and hair care routine; color-preserving shampoos, cooler water, and fewer clarifying washes extend wear. Periodic refreshes keep tone vibrant without using harsh re-lifts.

• Fades progressively; refresh with short reapplications as desired.
• Use sulfate-free, color-safe products and cool water to prolong shade.
• Avoid frequent clarifying treatments to maintain pigment longer.

Who is this for: ARCTIC FOX POSEIDON is aimed at creative hair enthusiasts who want a striking true blue in a compassionate formula. It's ideal for people with pre-lightened, cool-toned blonde hair seeking medium-blue results, as well as for anyone who prefers vegan, cruelty-free products and enjoys mixing shades to customize their look. If you want an easily blendable, conditioning semi-permanent color without peroxide or ammonia, Poseidon offers bold blue with room to experiment.

Ingredients

Aqua/Eau Cetyl Alcohol Glycerine Stearalkonium Chloride Glycerol Stearate PEG-100 Stearate Propylene Glycol Guar Hydroxypropyltrimonium Chloride Quaternium-52 Cetearyl Alcohol Ceteareth-20 Hydrolyzed Soy Protein Fragrance Citric Acid Tetrasodium EDTA Methylchloroisothiazolinone Methylisothiazolinone Basic Blue 7 Basic Yellow 87