ARCTIC FOX Semi-Permanent Hair Color Ritual — 4 fl oz Jewel Burgundy, Vegan & Conditioning

ARCTIC FOX Ritual is a vegan, cruelty-free semi-permanent hair color in a jewel-toned burgundy designed to deposit rich pigment while conditioning your hair.

Ritual by ARCTIC FOX is formulated for people who want vibrant, jewel-like burgundy without ammonia, peroxide, or animal-derived ingredients. This semi-permanent dye works best on lightened hair (level 7 and up) to reveal its full depth and shine, but it can be diluted for subtler looks. The formula focuses on color payoff and conditioning, so it leaves strands feeling softer than many traditional dyes.

How vivid will the Ritual burgundy look on my hair?

On pre-lightened or naturally light hair (level 7 and up), Ritual produces a saturated, jewel burgundy with noticeable red-violet depth. On darker hair, the effect will be subtler and may read as a glossy tint rather than full coverage. You can tailor the intensity by mixing with conditioner or a clear ARCTIC FOX diluter.

• Best results on lifted or blonde bases (level 7+)
• Dilute with conditioner for a pastel or dusty-rose finish
• Glossy tint on darker natural bases

Is this dye gentle enough for frequent use?

Ritual is a semi-permanent formula built to condition as it deposits color, making it a good option for repeated refreshes without the harshness of permanent ammonia-based dyes. It does not contain peroxide, ammonia, ethyl alcohol, or PPD, which reduces the typical drying and damaging effects associated with traditional permanent hair color. Still, standard hair care—regular deep conditioning and minimizing heat—helps maintain color and strand health.

• Conditioning pigments reduce dryness during application
• No peroxide or ammonia to lift the natural pigment
• Suitable for regular touch-ups when paired with good aftercare

How can I customize the shade for different looks?

Ritual is highly blendable: mix a little with a white conditioner for a dusty-rose pastel, or combine with other ARCTIC FOX shades to create unique tones. Use less product for a translucent tint and more for opaque coverage. For controlled placement and creative effects, apply with a tint brush, foils, or balayage technique.

• Mix with conditioner to soften and pastelize
• Blend with other ARCTIC FOX colors for custom hues
• Use standard salon techniques for highlights or all-over color

What should I expect in terms of longevity and maintenance?

As a semi-permanent dye, Ritual fades gradually with shampooing and sun exposure rather than stripping abruptly. Expect several weeks of visible color that can be prolonged with color-safe shampoos, cool-water rinses, and reduced washing frequency. Periodic refreshes keep vibrancy high and allow you to alter intensity over time.

• Fades cosmetically over weeks, not instant removal
• Extend life with sulfate-free, color-safe products
• Refresh color as needed for consistent vibrancy

Who is this for: Ritual is aimed at people looking for a jewel-toned burgundy that is vegan and cruelty-free, suitable for those who regularly experiment with color or newcomers wanting a bold yet gentle alternative to permanent dyes. It’s best for clients with lightened hair or anyone willing to lift their base for maximum intensity, and for creative colorists who want an easy-to-customize pigment with conditioning benefits.

Ingredients

Aqua/Eau Cetyl Alcohol Glycerine Stearalkonium Chloride Glycerol Stearate PEG-100 Stearate Propylene Glycol Guar Hydroxypropyltrimonium Chloride Quaternium-52 Cetearyl Alcohol Ceteareth-20 Hydrolyzed Soy Protein Fragrance Citric Acid Tetrasodium EDTA Methylchloroisothiazolinone Methylisothiazolinone BASIC BLUE 3 BASIC BLUE 99 BASIC BROWN 17 BASIC RED 51 BASIC YELLOW 29