ARCTIC FOX Semi-Permanent Hair Dye Wrath (4 fl oz) — Vegan Deep Berry Red, Conditioning Formula

ARCTIC FOX Wrath is a vegan, cruelty-free semi-permanent hair dye that delivers a bold deep red with berry undertones while conditioning hair as it colors.

Wrath by ARCTIC FOX is a salon-quality, semi-permanent shade designed to give intense crimson and berry tones without peroxide, ammonia, or animal-derived ingredients. It works best on pre-lightened hair for the truest, most vibrant payoff and can be mixed with other Arctic Fox shades to customize your red. Lightweight and scented, the formula aims for vivid color and softer-feeling hair after application.

How vibrant will Wrath look on my hair?

Color intensity depends on your starting level: the lighter the base, the brighter and truer the berry-red outcome. On level seven or lighter, expect deep, dimensional crimson that shows both red and pink undertones; on darker hair, the shade will be subtler and more muted.

• Best results on pre-lightened hair at level 7 or higher.
• On dark hair, color imparts a red tint rather than full coverage.
• Color gradually fades toward pink tones with normal washes.

Can I mix Wrath with other shades to get a custom red?

Yes — Arctic Fox formulas are blendable, so you can create a personalized crimson by mixing Wrath with shades like Transylvania for deeper, cooler results. Start with small test mixes to find your preferred ratio and record the formula for future touch-ups.

• Add Transylvania to deepen or cool the red to a true crimson.
• Mix with lighter pinks to soften the tone or produce pastel fades.
• Patch test blends on a small section to preview the finished look.

What ingredients and care benefits does Wrath offer?

Wrath is formulated without peroxide, ammonia, ethyl alcohol, or PPD and uses only vegan ingredients, aligning with cruelty-free values. The conditioning formula helps reduce dryness while depositing pigment, so hair feels softer compared with many traditional semi-permanent dyes.

• Vegan and cruelty-free formulation with no animal by-products.
• Free from harsh chemicals that can strip or damage hair.
• Conditions during application to leave hair nourished and soft.

How long will the color last, and how should I maintain it?

As a semi-permanent dye, Wrath will gradually fade over several weeks, often shifting toward pink tones as pigment washes out. To extend vibrancy, use sulfate-free shampoos, cool-water rinses, and color-safe products; occasional color-depositing treatments can refresh tone between full applications.

• Longevity varies by hair porosity, wash frequency, and base color.
• Use color-safe, sulfate-free hair care and cool rinses to slow fading.
• Top up with small at-home refreshes or spot-touches as needed.

Who this is for: Wrath is suited for people who want a bold red with berry undertones while supporting vegan and cruelty-free products. Ideal for those comfortable pre-lightening hair (or already light blonde), colorists who like to mix shades, or anyone seeking a conditioning semi-permanent dye that delivers saturated red without harsh chemicals.

Ingredients

Aqua/Eau Cetyl Alcohol Glycerine Stearalkonium Chloride Glycerol Stearate PEG-100 Stearate Propylene Glycol Guar Hydroxypropyltrimonium Chloride Quaternium-52 Cetearyl Alcohol Ceteareth-20 Hydrolyzed Soy Protein Fragrance Citric Acid Tetrasodium EDTA Methylchloroisothiazolinone Methylisothiazolinone Basic Red 51