As I Am

As I Am Long & Luxe Growash Cleansing Creme Conditioner, 16 oz — Sulfate-Free Hydrating Detangler for Long Textured Hair

High-performance beauty made for confident daily results

$20.55

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Why customers choose Origin Beauty

As I Am Long and Luxe Growash is a 16‑ounce cleansing cream conditioner that gently removes buildup while delivering moisture and slip for detangling.

Designed for textured, long, or chemically treated hair, this product combines a sulfate‑free cleansing action with conditioning ingredients so you can cleanse and soften in a single step. The 16‑ounce jar provides salon‑level performance at home and is made in the United States. Its creamy formula helps reduce friction during detangling, supports manageability, and leaves hair feeling smoother without stripping natural oils.

How does this cleansing creme work for long or textured hair?

The Growash formula cleanses hair and scalp without the heavy lather of traditional shampoos, so it removes grime and product buildup while preserving moisture. It acts like a conditioner and cleanser in one, making it easier to detangle long strands and reduce breakage.

  • Conditioning agents that add slip for gentle combing and reduced tugging.
  • Sulfate‑free cleansing to protect natural oils and prevent overdrying.
  • Thick, creamy texture that clings to strands for targeted cleansing and hydration.

Will this help with detangling and daily styling?

Yes — the product’s creamy consistency creates slip that eases combing and reduces mechanical damage during styling. It’s suitable as part of a wash routine or when you need an in‑shower detangler before applying treatments or styling products.

  • Improves combability for wet detangling sessions.
  • Prepares hair for subsequent leave‑ins and oils by smoothing the cuticle.
  • Suitable for twists, braids, and protective styles to reduce manipulation.

What results can I expect after using this 16‑ounce jar?

After use, hair should feel cleaner yet softer and easier to manage, with less friction during styling. The larger 16‑ounce size delivers multiple applications for medium to long hair lengths and is cost‑effective for regular routines.

  • Softer, more manageable hair with reduced combing resistance.
  • Cleaner scalp without overstripping natural moisture.
  • Longer between‑wash comfort due to preserved hydration.

Who is this for? This cleansing creme conditioner is aimed at people with curly, coily, wavy, or chemically treated long hair who want a gentle, hydrating cleanse and easier detangling. It suits those who prefer multi‑tasking products that reduce steps in a wash day, and anyone seeking a U.S.‑made salon‑grade option to help maintain length and moisture balance.

  • Item package dimensions: 3.6 x 3.6 x 3.38 inches.
  • Package weight: 1.0 pounds; product type: beauty.
  • Made in the United States; 16‑ounce container for extended use.

Ingredients

B07KBC692N

FAQ

Q: Is this product sulfate-free?

A: Yes. The formula cleanses without harsh sulfates to help preserve natural oils.

Q: How often can I use the Growash cleansing creme?

A: Use it as needed—regular wash days or whenever you need a gentle cleanse and easier detangling.