Aveda Be Curly Advanced Shampoo for Curly, Coily & Wavy Hair — 8.5 fl oz, Sulfate-Free Moisturizing Formula

Aveda Be Curly Advanced Shampoo is a creamy, sulfate- and silicone-free cleanser designed to remove buildup while adding moisture and definition to curls, coils, and waves.

Built for textured hair, this 8.5 fl oz formulation combines plant-derived ingredients and targeted curl-supporting technology to cleanse without stripping. The formula is 94% naturally derived* and includes a curl-strengthening peptide from plant proteins plus kokum seed butter for conditioning slip. Use it alongside Be Curly Advanced Conditioner to help fight frizz and promote clearer, more defined curl pattern appearance after a single wash.

How does this shampoo clean without drying out my curls?

The shampoo uses a sulfate-free cleansing base that lifts dirt and product residue while maintaining the hair’s natural moisture balance. Instead of harsh surfactants that strip oils, it relies on gentler botanically sourced ingredients and conditioning agents for silky slip.

• Cleanses with mild surfactants suitable for textured hair.
• Kokum seed butter adds conditioning and detangling slip.
• No sulfates (including SLS/SLES) to preserve natural oils.
• Leaves hair prepped for conditioner and styling.

Will it help reduce frizz and define my curl pattern?

Used with the matching Be Curly Advanced Conditioner, the shampoo helps create a protective layer around the curl to resist humidity and minimize frizz. The plant-derived peptide supports strand resilience, which can make curls look more uniform and defined after washing.

• Works synergistically with Be Curly Advanced Conditioner to shield hair.
• Peptide from plant proteins helps reinforce strand structure.
• Instant frizz reduction reported after the first use.
• Improves curl clarity for looser waves to tight coils.

Is this formula clean and allergen-conscious?

The product is formulated without animal-derived ingredients, silicones, mineral oil, parabens, phthalates, petrolatum, and synthetic fragrance, and it avoids common sulfates. It also carries certifications consistent with Aveda’s sustainability and cruelty-free commitments.

• 94% naturally derived* ingredients (per ISO 16128 standard).
• Free from SLS/SLES, silicones, synthetic fragrance, and gluten.
• Vegan formulation; Leaping Bunny and B Corp aligned practices.
• Refreshing Pure-Fume scent from organic citrus and plant essences.

How should I use Aveda Be Curly Advanced Shampoo for best results?

Wet hair thoroughly, massage a small amount into scalp and through lengths to lift buildup, then rinse. Follow with Be Curly Advanced Conditioner to maximize hydration, frizz control, and curl definition.

• Massage into wet scalp and hair; focus on roots for cleansing.
• Rinse completely before conditioning to avoid residue.
• Pair with Be Curly Advanced Conditioner for optimal results.
• Style as usual—applying leave-in or curl cream on damp hair improves hold.

Who is this for: Aveda Be Curly Advanced Shampoo is made for people with wavy, curly, or coily hair seeking a gentler cleanse that preserves moisture and reduces frizz. It suits those who prefer plant-forward, cruelty-free beauty with limited synthetic additives and who want improved curl clarity without sacrificing hydration.

*Per ISO 16128: ingredients sourced from plants, non-petroleum minerals, and/or water.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (kokum) Seed Butter, Helianthus Annuus (sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52341 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.