Aveda Blue Malva Color Conditioner, Purple Rinse for Blonde & Gray Hair, 8.5 fl oz — Neutralizes Brassiness

Aveda Blue Malva Color Conditioner is a purple rinse conditioner that neutralizes brassy yellow and orange tones while adding silvery brightness and deep conditioning to blonde and gray hair.

This lightweight, 96% naturally derived* conditioner is formulated with blue malva and coneflower to deposit cool-toned pigments and restore manageability. Designed to be used after shampooing, it refreshes color, enhances shine, and helps hair feel softer without silicone or harsh synthetic ingredients. It’s suitable for natural, highlighted, and color-treated hair—note chemically treated hair may take the pigment more intensely.

How does it remove brassy tones from blonde and gray hair?

The conditioner contains blue-violet pigments that counteract yellow and orange, visually neutralizing warmth for a cooler, more silvery finish. Regular use every 2–3 shampoos maintains the tone and reduces unwanted brassiness between salon visits.

• Blue-violet color deposit targets warm yellow and orange undertones
• Use after Blue Malva Shampoo for best tonal payoff
• Leave on 2–5 minutes; extend time for stronger deposit
• Works on natural, highlighted, and chemically treated hair (treated hair may absorb more pigment)

Will this conditioner weigh my hair down or feel greasy?

Aveda Blue Malva is formulated to condition and soften without heavy silicones or mineral oils, so it tends to maintain light manageability and natural movement. It provides moisture and slip while avoiding ingredients commonly associated with buildup.

• 96% naturally derived formula for lighter feel
• Free from silicones, mineral oil, petrolatum and parabens
• Leaves hair softer and easier to comb without a greasy finish
• Rinse thoroughly for optimal texture and shine

How do I use Blue Malva Conditioner for best results?

Apply the conditioner to freshly shampooed, towel-dried hair and distribute from mid-lengths to ends. Leave on for 2–5 minutes for regular toning, or longer when you want a deeper color deposit; then rinse. Using it every two to three shampoos keeps tones refreshed without daily pigment buildup.

• Shampoo first (Blue Malva Shampoo recommended)
• Apply evenly, focusing on brassy areas and ends
• Leave 2–5 minutes; extend time for stronger toning
• Rinse thoroughly and use 2–3 shampoos apart for maintenance

Is this safe for color-treated or sensitive scalps?

The formula is free from many common irritants and animal-derived ingredients, but as with any color-depositing product, individual sensitivity varies. Perform a patch test if you have a sensitive scalp or recent chemical treatments, and consult your stylist for use with delicate or compromised hair.

• Formulated without synthetic fragrance, SLS/SLES, parabens, phthalates, and formaldehyde donors
• Vegan and cruelty-free (Leaping Bunny approved)
• Per ISO 16128, 96% naturally derived from plants, minerals or water
• Patch test recommended for sensitive skin or recent chemical services

Who this is for: Aveda Blue Malva Color Conditioner is ideal for people with gray, silver, blonde, highlighted, or lightened hair who want to reduce brassiness and add cool-toned brightness while improving softness and manageability. It suits those who prefer products formulated largely from naturally derived ingredients and who want a conditioning toner they can use regularly to extend salon color results.

*Per ISO 16128 standard, from plants, non-petroleum minerals or water.

Ingredients

Ingredients: Water Aqua Eau, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Stearyl Alcohol, Cetearyl Isononanoate, Glycerin, Behenamidopropyl Ethyldimonium Ethosulfate, Malva Sylvestris (mallow) Leaf Powder, Distearyldimonium Chloride, Prunus Amygdalus Dulcis (sweet Almond) Oil, Orbignya Oleifera (babassu) Seed Oil, Glycine Soja (soybean) Oil, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Dicaprylyl Ether, Glyceryl Stearate, Isopropyl Alcohol, Cetyl Alcohol, Cetrimonium Chloride, Cetyl Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Oryzanol, Tocopheryl Acetate, Caramel, Fragrance (parfum), Linalool, Citronellol, Limonene, Sodium Citrate, Citric Acid, Potassium Sorbate, Phenoxyethanol, Basic Red 76, Basic Blue 99 ILN45199 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.