Aveda Blue Malva Shampoo for Blonde & Gray Hair — Liter (33.8 fl oz), Purple Toner to Neutralize Brassiness

Aveda Blue Malva Shampoo is a purple-toned, 95% naturally derived shampoo that neutralizes brassiness and boosts silvery brightness in blonde and gray hair.

Formulated with blue malva and coneflower, Aveda Blue Malva gently counteracts yellow and orange undertones while helping hair look crisper and more luminous over time. The liter (33.8 fl oz) size is designed for regular at-home use or salon stations, and the formula excludes common harsh additives like SLS/SLES, parabens, and synthetic fragrance. It also carries Aveda’s signature Pure-Fume aroma—blends of certified organic ylang ylang, lemon, eucalyptus, and other plant essences—so the cleansing experience is both effective and sensorial.

How does this shampoo remove brassy or yellow tones?

Aveda Blue Malva uses blue-violet pigments to counteract warm, brassy reflections in the hair shaft. The blue-violet molecules deposit slight color correction with each wash, which gradually neutralizes unwanted yellow or orange tones without aggressive bleaching.

• Blue malva and coneflower provide the color-balancing pigments.
• Regular use maintains cooler, crisper blonde and gray shades.
• Gentle cleansing base avoids stripping natural moisture while toning.

When and how should I use it for best results?

Use Aveda Blue Malva in place of your regular shampoo once or twice a week, depending on how quickly your hair develops brassiness. Apply to wet hair, lather, leave in for 1–5 minutes for gradual toning, then rinse; extend processing slightly for stronger neutralization, but avoid excessive use that may create a faint blue cast.

• Start with a short leave-in (1 minute) to gauge result, then adjust.
• Pair with a hydrating conditioner to maintain softness and shine.
• Use less frequently on porous, heavily processed hair to prevent over-toning.

Is this formula safe and what’s not included?

The formula is 95% naturally derived per ISO 16128 and excludes many commonly avoided ingredients. Aveda does not use animal-derived ingredients in this product and the shampoo is free from mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors.

• 95% naturally derived components from plants, minerals, and water.
• Formulated without harsh sulfates and synthetic fragrances.
• Cruelty-free standards aligned with Aveda’s brand practices.

Will this shampoo affect my color-treated or natural hair?

Aveda Blue Malva is designed to be safe on color-treated hair and helps maintain cooler tones between salon visits. It does not lighten or strip color like bleaching agents; instead, it deposits corrective pigments to reduce warm reflections and enhance perceived brightness.

• Safe for many chemically treated blondes and gray hair when used as directed.
• Does not replace professional color services or permanent toners.
• Best used as part of a routine that includes conditioning and UV protection.

Who is this for: Aveda Blue Malva Shampoo suits anyone looking to neutralize brassiness in blonde, silver, or gray hair without heavy chemical stripping—ideal for salon professionals, at-home maintainers, and anyone who prefers plant-forward, naturally derived formulations with a light, botanical scent.

Ingredients

Ingredients: Aqueous (water Aqua Eau) Extracts Extraits Aqueux:malva Sylvestris (mallow) Leaf Powder, Prunus Amygdalus Dulcis (sweet Almond) Bark Powder, Centaurea Cyanus Flower Extract, Aloe Barbadensis Leaf Juice, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Lauramidopropyl Betaine, Wheat Amino Acids, Panthenol, Tocopherol, Babassuamidopropyl Betaine, Peg-6 Cocamide, Dimethicone Peg-7 Cocoate, Cocamidopropyl Pg-dimonium Chloride Phosphate, Polyquaternium-10, Isostearamidopropyl Morpholine Lactate, Glycerin, Fragrance (parfum), Geraniol, Linalool, Limonene, Glycine Soja (soybean) Oil, Sodium Chloride, Polysorbate 80, Maltodextrin, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Annatto (ci 75120), Ext. Violet 2 (ci 60730) ILN41488 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.