Aveda Botanical Repair Strengthening Shampoo, 6.7 fl oz — Silicone-Free Bond-Building Cleanser

Aveda Botanical Repair Strengthening Shampoo is a silicone-free, plant-forward cleanser that gently removes build-up while helping strengthen and repair damaged hair from the inside out.

This salon-grade shampoo blends plant-derived ingredients to clean hair and scalp without harsh sulfates or silicones. Formulated to pair with the Botanical Repair conditioner, it supports bond-repair technology while delivering Aveda’s Pure-Fume aroma of organic ylang-ylang, rose, and marjoram. The formula is 94% naturally derived* and excludes animal-derived ingredients, parabens, SLS/SLES, synthetic fragrances, and other commonly avoided ingredients.

How does this shampoo strengthen damaged hair?

The formula works to reinforce hair structure by targeting weakened bonds and improving overall condition when used with the matching conditioner. It’s designed to be gentle yet effective, so you get cleansing plus restorative support without heavy silicone residues.

• Bond-building technology to help improve hair strength when paired with Botanical Repair conditioner
• Silicone-free formulation avoids coating the hair shaft
• Gently removes pollutants and product build-up that can stress strands

Will this shampoo work on color-treated or chemically processed hair?

Yes — the shampoo is safe for color-treated and chemically processed hair and is formulated to respect fragile, treated strands. Its mild cleansing action helps preserve color vibrancy while addressing damage-related concerns.

• Safe for use after coloring, perming, and relaxing
• Non-stripping clean that helps protect treated hair
• Compatible with regular salon upkeep routines

What does it remove, and how gentle is the cleanse?

This shampoo removes excess sebum, styling product residue, and environmental pollution without aggressive surfactants or harsh foaming agents. The result is a balanced, refreshed scalp and hair that’s ready for repair and conditioning steps.

• Eliminates oils and build-up that can weigh hair down
• Formulated without SLS/SLES and mineral oil
• Produces a soft, manageable lather suited to all hair textures

What sensory experience and scent should I expect?

Aveda’s Pure-Fume aroma delivers a light, botanical fragrance made from certified organic ylang-ylang, rose, marjoram, and other plant essences. The scent is natural-forward and designed to complement the product’s clean, plant-based character without synthetic fragrances.

• Natural floral-plant aroma from organic essences
• Subtle scent that lingers lightly after rinsing
• Free from synthetic fragrance ingredients for a cleaner profile

Who is this for: Aveda Botanical Repair Strengthening Shampoo is suited for anyone seeking a gentle yet efficacious daily shampoo—especially people with damaged, processed, or texture-varied hair who want a plant-derived option that supports bond repair. It’s a good pick if you prefer silicone-free cleansers, care about ingredient transparency, and want a product that pairs with targeted conditioners for improved hair resilience.

*Per ISO 16128 standard: from plants, non-petroleum minerals and/or water. When used with the Botanical Repair Strengthening Conditioner for optimal strengthening results.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Babassuamidopropyl Betaine, Sodium Chloride, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Persea Gratissima (avocado) Oil, Plukenetia Volubilis (sacha Inchi) Seed Oil, Camellia Oleifera Seed Oil, Octyldodecyl Citrate Crosspolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Acrylates Copolymer, Glycol Distearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Glycol Stearate, Fragrance (parfum), Linalool, Eugenol, Geraniol, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Citral, Benzyl Benzoate, Limonene, Sodium Hydroxide, Tartaric Acid, Citric Acid, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol ILN51012 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.