Aveda Brilliant Shine Boosting Shampoo — 8.5 fl oz clarifying formula, 97% naturally derived, jasmine & rose aroma

Aveda Brilliant Shine Boosting Shampoo is a 97% naturally derived clarifying shampoo that removes product buildup and debris to restore softness and high-shine finish.

This clarifying formula from Aveda gently washes away residue while preserving hair’s natural feel and vibrancy. Formulated without silicones, parabens, sulfates (SLS/SLES), mineral oil, synthetic fragrance, or animal-derived ingredients, it uses plant and mineral-derived ingredients to create a cleaner base for styling and conditioning. The signature jasmine, rose and organic clove aroma adds a fresh, floral lift to each wash so hair feels refreshed and smells refined.

How does this shampoo remove buildup without stripping hair?

The Gentle, clarifying surfactants in Aveda Brilliant Shampoo are designed to lift oils, styling product residue, and environmental debris without harshly stripping hair’s natural moisture. The result is a cleaner surface that reflects light better, enhancing natural shine. Follow with a conditioner to restore softness and manageability.

• 97% naturally derived formulation per ISO 16128 standards.
• No sulfates (SLS/SLES) or mineral oil to avoid excessive dryness.
• Rinses away silicone and styling residue for a reflective finish.

Will this add shine to dull or lifeless hair?

Yes — by clearing away dulling buildup and smoothing the hair surface, the shampoo increases light reflection, so hair looks brighter and more vibrant. It’s part of Aveda’s Brilliant line, which emphasizes softness and luminous finish when used together with the matching conditioner and styling products.

• Formulated to smooth hair cuticle for increased light reflection.
• Use with Brilliant Conditioner for best shine-enhancing results.
• Suitable for all hair types, including colored hair when a gentle clarifying cleanse is needed.

What does it smell like and why does that matter?

The shampoo features Aveda’s iconic blend of jasmine, rose, and certified organic clove with other pure flower and plant essences. The natural aroma elevates the shower experience and leaves a subtle, fresh scent on hair without relying on synthetic fragrance. If you prefer fragrance-free products, note that this uses pure plant essences rather than artificial perfumes.

• Jasmine and rose provide a floral top note.
• Certified organic clove adds depth and warmth.
• Plant-derived essences deliver a natural sensory experience.

How should I use this shampoo for best results?

Massage a small amount into wet hair and scalp until it lathers, then rinse thoroughly. For heavier product buildup, repeat the cleansing step. Follow with Aveda Brilliant Conditioner to reintroduce softness and lock in shine.

• Apply to wet hair and scalp, massage, then rinse.
• Repeat once for deep clarify or monthly refreshes as needed.
• Finish with Brilliant Conditioner or your preferred Aveda conditioner.

Who this product is for: Aveda Brilliant Shine Boosting Shampoo is ideal for anyone seeking a deeper cleanse that removes styling residue and environmental grime while enhancing natural shine. It’s suited to all hair textures and those who prefer formulas formulated from plant and mineral-derived ingredients without common harsh additives. Choose this if you want a clean, floral-scented clarifying wash that prepares hair for conditioning and styling.

Ingredients

Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamidopropyl Hydroxysultaine, Salicylic Acid, Sodium Chloride, Polyquaternium-4, Ammonium Sulfate, Sodium Hydroxide, Citric Acid, Fragrance (parfum), Limonene, Eugenol, Linalool, Hydroxycitronellal, Geraniol, Citronellol, Sodium Phytate, Phenoxyethanol, Benzoic Acid, Potassium Sorbate ILN99112 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.