Aveda Men Pure-Formance Shampoo — Daily Lightweight Men's Shampoo, 10.1 fl oz, 96% Naturally Derived, Scalp-Balancing

Aveda Men Pure-Formance Shampoo is a daily, lightweight cleanser that refreshes and balances the scalp while cleansing, conditioning and moisturizing men’s hair.

Designed for everyday use, this high-performance shampoo combines 96% naturally derived ingredients with a formulation tailored to men's hair and scalp needs. It removes dirt and buildup without stripping moisture, leaving hair manageable and the scalp feeling clean. Use it as the first step in the Pure-Formance routine — follow with Pure-Formance Conditioner for best results.

How does this shampoo refresh and revive the scalp?

The formula targets excess oil and impurities while maintaining the scalp’s natural balance, helping it feel clean without over-drying. Lightweight conditioning agents preserve softness so hair stays manageable after rinsing.

• 96% naturally derived ingredients per ISO 16128 from plants, minerals and water
• Removes oil, sweat and style product residue
• Conditioning components that prevent tight, stripped feel

Will it work for my daily routine and different hair types?

Yes — Pure-Formance is formulated for everyday use and suits a wide range of hair textures and lengths. It’s gentle enough for frequent washing yet effective at cleansing heavier, product-laden hair when needed.

• Safe for short to medium-length men’s hair and most textures
• Lightweight texture so it doesn’t weigh hair down
• Pair with Pure-Formance Conditioner for added manageability and hydration

What’s the right way to use Aveda Men Pure-Formance Shampoo?

Apply a small amount to wet hair and massage into the scalp to lift oil and buildup, then rinse thoroughly. For best results, follow with Pure-Formance Conditioner to lock in moisture and improve combability.

• Use daily or as needed based on activity level and hair type
• Massage gently to stimulate circulation and ensure even cleansing
• Rinse completely to avoid residue; follow with conditioner

Is this product aligned with sustainable and ethical standards?

Aveda positions the Pure-Formance line within its wider commitment to sustainable beauty: formulas are mostly plant-derived and the brand holds vegan, B Corp and cruelty-free certifications. Ingredients and packaging choices reflect reduced reliance on petroleum-derived components.

• 96% naturally derived formula by ISO 16128
• Aveda is 100% vegan, Certified B Corp, and Leaping Bunny approved
• Part of a full grooming collection for a cohesive routine

Who this is for: Men seeking a practical, everyday shampoo that cleanses thoroughly while supporting scalp health and hair manageability. Ideal for those who prefer formulas with high natural-ingredient content and who want to build a consistent grooming routine using complementary Aveda Men Pure-Formance products.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Babassuamidopropyl Betaine, Cetyl Alcohol, Sodium Chloride, Calophyllum Inophyllum Seed Oil, Glycyrrhiza Inflata Root Extract, Sodium Gluconate, Hydrolyzed Algin, Glycerin, Yeast Extract Faex Extrait De Levure, Dehydroxanthan Gum, Capryloyl Glycine, Polyquaternium-10, Polysorbate 20, Stearic Acid, Ursolic Acid, Sodium Lauroyl Lactylate, Fragrance (parfum), Geraniol, Linalool, Limonene, Citronellol, Sorbic Acid, Sodium Benzoate, Phenoxyethanol ILN51309 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.