Aveda Pure Abundance Volumizing Shampoo — 6.7 fl oz, Lightweight Botanical Cleanser for Fine Hair

Aveda Pure Abundance Volumizing Shampoo is a lightweight, 95% naturally derived cleanser that lifts fine hair by removing build-up and excess oil while imparting a botanical jasmine-and-ylang-ylang aroma.

This volumizing shampoo is formulated to give fine hair fuller-looking body without heavy residue. A soft gel turns into a rich lather that cleanses away product build-up and extra oil, helping strands take on more natural lift. The scent is Aveda’s Pure-Fume blend—notes of jasmine, peppermint, palmarosa and ylang-ylang—so hair feels refreshed and subtly fragranced after each wash.

How does this shampoo create visible volume for fine hair?

The formula uses an amaranth seed extract in a botanical volumizing blend to gently plump the hair shaft and reduce surface friction, which helps hair appear fuller and move naturally. When paired with the matching Volumizing Conditioning Rinse, Aveda reports up to four times more volume versus unwashed hair.

• Amaranth-derived extract helps expand strand diameter.
• Soft gel-to-lather texture lifts without weighing hair down.
• Removes oils and styling residue that flatten fine hair.
• Best results when used with the Volumizing Conditioning Rinse.

Will it strip color or dry out my hair?

This shampoo is designed to cleanse while maintaining hair’s natural feel rather than aggressively stripping moisture. It removes product build-up and excess oil but is not a clarifying medical-grade formula, so color-treated hair will generally tolerate it when used as directed.

• Gentle gel texture cleanses without harsh stripping.
• Follow with the Volumizing Conditioning Rinse for balanced moisture.
• Suitable for routine use on fine, colored hair when monitored.

What does it smell like and how long does the scent last?

The Pure-Fume aroma blends jasmine, peppermint, palmarosa and ylang-ylang for a fresh floral-herbaceous bouquet. Scent longevity depends on hair porosity and styling, but many users notice a pleasant, subtle fragrance that lingers after rinse and styling.

• Top notes include peppermint for a crisp lift.
• Floral heart of jasmine and ylang-ylang adds warmth.
• Palmarosa contributes a rounded, botanical finish.

How should I use it for best results?

Apply to wet hair, massage to create a creamy lather, then rinse; repeat if hair is very oily or has heavy product build-up. For maximum body, follow with Aveda Pure Abundance Volumizing Conditioning Rinse and style as usual.

• Massage into roots and lengths, then rinse thoroughly.
• Repeat cleansing for extra removal of residue if needed.
• Finish with the matching conditioning rinse for lift and softness.

Aveda Pure Abundance Volumizing Shampoo is also aligned with Aveda’s sustainability and ethical standards: it’s 95% naturally derived, 100% vegan, Certified B Corp and Leaping Bunny approved. The lightweight texture and botanical fragrance make it a practical everyday option for anyone seeking fuller-looking fine hair without heavy silicones or waxy build-up.

Who is this for: people with fine or limp hair searching for an everyday volumizing cleanser that removes product residue and oil while leaving hair soft and lightly fragranced. It’s a good fit for those who prefer plant-derived ingredients and eco-conscious brands, and for anyone wanting enhanced body when paired with the corresponding conditioning rinse.

Ingredients

Water Aqua Eau , Cocamidopropyl Hydroxysultaine , Ammonium Lauryl Sulfate , Disodium Laureth Sulfosuccinate , Decyl Glucoside , Amaranthus Caudatus Seed Extract , Hydrolyzed Rice Protein , Sodium Gluconate , Cocamidopropyl Pg-dimonium Chloride Phosphate , Polysorbate 20 , Citric Acid , Ammonium Sulfate , Polyquaternium-10 , Fragrance (parfum) , Jasmine Oil/extract , Cananga Odorata Oil/extract , Pelargonium Graveolens (geranium) Flower Oil , Mentha Piperita (peppermint) Oil , Pogostemon Cablin (patchouli) Oil , Limonene , Benzyl Benzoate , Geraniol , Eugenol , Linalool , Menthol , Linalyl Acetate , Citronellol , Beta-caryophyllene , Benzyl Alcohol , Pinene , Geranyl Acetate , Sodium Citrate , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate , Benzoic Acid ILN54465 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.