Aveda Purifying Clarifying Shampoo — Rosemary Mint 8.5 fl oz | Micelle Technology, Lightweight Shine

Aveda Rosemary Mint Purifying Shampoo is a clarifying daily shampoo that removes buildup, refreshes the scalp, and adds shine with a cooling rosemary and mint aroma.

This lightweight formula was designed to reset hair without stripping it—ideal for normal to oily hair and fine to medium textures. Micelle technology lifts away residue from styling products and pollution while white vinegar helps smooth the cuticle for added shine. The scent blends certified organic rosemary, peppermint, and spearmint for an invigorating, spa-like wash.

How does this shampoo clarify without over-drying?

Micelles act like tiny magnets to capture oils and product buildup so they can be rinsed away, rather than aggressively stripping natural moisture. The formula balances cleansing power with gentle detergents and botanical-derived ingredients to keep strands from feeling brittle.

• Micelle technology removes residue and excess oil
• White vinegar helps refine the hair surface for added shine
• 97% naturally derived formulation minimizes harsh synthetic surfactants

Will this work for my hair type and routine?

It’s optimized for people with normal to oily scalps and those who wash frequently—daily or near-daily—such as gym-goers or anyone who uses styling products often. Fine to medium hair benefits most, since the clarifying action refreshes hair without weighing it down.

• Best for normal to oily scalp conditions
• Specifically effective on fine and medium hair textures
• Good choice for frequent washers and active lifestyles

What sensory experience can I expect in the shower?

The shampoo delivers a brisk, uplifting aroma from certified organic rosemary, peppermint, and spearmint that wakes the senses during lathering. The texture rinses clean, leaving hair feeling squeaky fresh, reset, and noticeably shinier.

• Refreshing herbal-cooling scent of rosemary and mint
• Produces a clean lather that rinses easily
• Leaves hair feeling light, revived, and glossy

Is this formula aligned with clean-beauty standards?

The product is 97% naturally derived by ISO 16128 and excludes many common additives people avoid, including silicones, SLS/SLES, synthetic fragrance, parabens, and animal-derived ingredients. Aveda is vegan, Leaping Bunny approved, and a Certified B Corporation, reflecting commitments to responsible sourcing and testing.

• Free from silicones, SLS/SLES, parabens, phthalates, and synthetic fragrances
• 97% naturally derived components per ISO standard
• Vegan formula and cruelty-free certification

Who is this for: This shampoo is intended for anyone with normal to oily hair who needs an effective clarifier that can be used regularly—particularly people with fine to medium hair, active lifestyles, or those who rely on frequent washing to manage oil and buildup. If you prefer invigorating botanical scents and a formula that leans on plant-derived ingredients, this Aveda Rosemary Mint Purifying Shampoo is a practical, sensorial choice for keeping hair clean, lightweight, and shiny.

Ingredients

Ingredients: Water Aqua Eau, Sodium Coco-sulfate, Glycerin, Babassuamidopropyl Betaine, Rosmarinus Officinalis (rosemary) Leaf Extract, Helianthus Annuus (sunflower) Seed Oil, Mentha Piperita (peppermint) Oil, Menthol, Camphor, Stearamidopropyl Dimethylamine, Sodium Gluconate, Polyquaternium-4, Vinegar Acetum Vinaigre, Sodium Chloride, Citric Acid, Cocamidopropylamine Oxide, Fragrance (parfum), Linalool, Limonene, Isoeugenol, Benzoic Acid, Phenoxyethanol, Sodium Benzoate ILN50002 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.