Aveda Purifying Gel Cleanser for Normal to Oily Skin — Lavender & Vitamin E, 5 fl oz, 97% Naturally Derived

Aveda Botanical Kinetics Purifying Gel Cleanser is a gentle, foaming gel that removes excess oil, makeup, and impurities for normal to oily skin.

This lightweight gel cleanser combines plant-derived surfactants with lavender and vitamin E to cleanse without stripping. Formulated for daily use morning and night, it aims to leave skin feeling balanced and clear while avoiding common irritants like SLS, parabens, silicones, and synthetic fragrance. The formula is 97% naturally derived* and uses coconut and babassu-derived cleansing agents to dissolve grime and makeup with a soft lather.

How will this cleanser affect oily or combination skin?

The gel texture is designed to lift excess sebum and surface impurities without over-drying. It foams enough to clarify pores yet rinses cleanly so skin feels refreshed rather than tight. Regular use can help maintain a more balanced surface while preparing skin for serums and moisturizers.

• Specifically formulated for normal to oily skin types.
• Plant-derived surfactants remove oil and light makeup.
• Lavender soothes while vitamin E supports skin’s barrier comfort.
• Rinses away cleanly to avoid residue that can clog pores.

Will it remove makeup and sunscreen effectively?

This cleanser dissolves everyday makeup and sunscreen thanks to coconut and babassu-derived surfactants that break down oils. For heavy or waterproof makeup, use a double-cleanse method—first an oil-based remover, then this gel—to ensure complete removal without harsh scrubbing.

• Works well on light daytime makeup and non-waterproof SPF.
• Gently emulsifies oils for easy rinsing.
• Suitable as the second step in a double-cleanse routine.

What is left out of the formula and why does that matter?

The cleanser omits several common irritants and additives—no animal-derived ingredients, silicones, gluten, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, or formaldehyde donors. Removing these ingredients reduces the chance of irritation and aligns with cleaner-beauty preferences for many consumers.

• Free from SLS/SLES and synthetic fragrance to lower irritation risk.
• No silicones or mineral oils for a lighter finish and better absorption of follow-up products.
• Vegan formulation and cruelty-free certifications for ethical shoppers.

How should I use this in my daily skincare routine?

Use a small amount on damp skin, massage into face and throat to activate the mild foam, then rinse with warm water and pat dry. Use both morning and evening and follow with your preferred Botanical Kinetics serums and moisturizers to target exfoliation, hydration, or protection needs.

• Apply to damp skin, lather, then rinse—AM and PM recommended.
• Pair with Botanical Kinetics exfoliators or hydrators for a full routine.
• For stubborn makeup, follow with an oil-based first cleanse.

Who is this for: Aveda Botanical Kinetics Purifying Gel Cleanser is aimed at people with normal, combination, or oily skin who want a plant-forward daily face wash that cleans thoroughly without harsh detergents. It suits shoppers seeking vegan, cruelty-free options and those who prefer formulas free from silicones, parabens, and synthetic fragrances. If you want a lightweight, foaming gel that preps skin for treatment steps while aligning with cleaner-beauty values, this cleanser fits most daytime and evening routines.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Glycerin, Babassuamidopropyl Betaine, Sodium Chloride, Caffeine, Helianthus Annuus (sunflower) Seed Oil, Tocopherol, Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Citric Acid, Fragrance (parfum), Geraniol, Linalool, Citronellol, Eugenol, Limonene, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN42887 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.