Aveda Rosemary Mint Clarifying Shampoo, 33.8 fl oz — Purifying, Shine-Boosting Formula for Normal to Oily Hair

Aveda Rosemary Mint Purifying Shampoo is a daily clarifying shampoo that removes buildup, refreshes the scalp, and adds shine while delivering an invigorating rosemary-mint aroma.

This lightweight clarifying formula is formulated for normal to oily hair and performs particularly well on fine to medium textures. Micelle technology lifts away product residue and surface impurities, while white vinegar helps smooth cuticles for enhanced shine. The scent profile combines certified organic rosemary, peppermint, and spearmint for a crisp, revitalizing sensory experience. The formula is 97% naturally derived per ISO 16128 and excludes silicones, SLS/SLES, parabens, and other listed synthetic ingredients.

How does this shampoo clarify without over-drying?

The shampoo uses micelles—tiny cleansing molecules—that target and dissolve excess oils and product deposit without aggressively stripping natural moisture. White vinegar helps refine the hair surface for reflectivity rather than relying on harsh surfactants.

• Micelle technology to lift buildup gently
• White vinegar for cuticle smoothing and shine
• Formulated for routine use on normal to oily hair
• Free from silicones and SLS/SLES to reduce harsh stripping

Will it work for my hair type and routine?

This shampoo is optimized for normal to oily scalp conditions and best suited to fine-to-medium strand diameters. It’s ideal for people who wash frequently—daily or near-daily—such as gym-goers or those who use styling products regularly.

• Recommended for normal to oily scalps
• Especially effective on fine and medium hair textures
• Good for frequent washers and active lifestyles
• Pair with a lightweight conditioner to avoid weighing hair down

What sensations and scent should I expect?

The aromatic profile is bright and herbaceous from certified organic rosemary, peppermint, and spearmint. Users report an energizing, cooling lift during rinsing and a fresh, lingering scent afterward.

• Certified organic rosemary provides an herbal top note
• Peppermint and spearmint deliver a crisp, cooling impression
• Invigorating scent suited for morning routines or post-workout refresh
• Sensory experience without synthetic fragrance ingredients

Are the ingredients and ethics aligned with clean-beauty expectations?

Aveda positions this shampoo as mostly plant-derived and free from several common synthetic additives. The brand is vegan, Leaping Bunny approved, and certified as a B Corp, reflecting commitments beyond the bottle.

• 97% naturally derived ingredients per ISO 16128 standard
• Formulated without silicones, mineral oil, parabens, phthalates, SLS/SLES
• Vegan, Leaping Bunny cruelty-free, and Certified B Corporation
• Packaging design is updated, same formula inside

Who this is for: Choose Aveda Rosemary Mint Purifying Shampoo if you have a normal to oily scalp, tend toward fine or medium hair, wash frequently, or want a clarifying product with a botanical, mentholated aroma. It’s suited to people who prefer plant-forward ingredient lists and cruelty-free standards. If your hair is dry, coarse, or chemically compromised, you may prefer a more hydrating or reparative cleanser and conditioner combination.

Ingredients

Ingredients: Water Aqua Eau, Sodium Coco-sulfate, Glycerin, Babassuamidopropyl Betaine, Rosmarinus Officinalis (rosemary) Leaf Extract, Helianthus Annuus (sunflower) Seed Oil, Mentha Piperita (peppermint) Oil, Menthol, Camphor, Stearamidopropyl Dimethylamine, Sodium Gluconate, Polyquaternium-4, Vinegar Acetum Vinaigre, Sodium Chloride, Citric Acid, Cocamidopropylamine Oxide, Fragrance (parfum), Linalool, Limonene, Isoeugenol, Benzoic Acid, Phenoxyethanol, Sodium Benzoate ILN50002 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.