Aveda Shampure Nurturing Shampoo for Fine to Medium Hair — 1.7 fl oz, Lightweight Nourish & Calming Lavender-Ylang Aroma

Aveda Shampure Nurturing Shampoo is a gentle, 96% naturally derived daily cleanser that lightly nourishes fine to medium hair and leaves a calming aroma of lavender and ylang ylang.

Designed as a lightweight everyday shampoo, this Aveda formula uses abyssinian oil to impart shine and manageability without weighing hair down. Its signature Shampure scent blends 25 plant and flower essences for a soothing shower experience. The blend avoids silicones and many common synthetic additives while meeting ISO 16128 guidelines for naturally derived content.

How will this shampoo affect my hair texture and shine?

This shampoo is formulated to clean and condition hair without heavy residues, making it suitable for fine to medium strands. Abyssinian oil provides slip and gloss similar to silicone-based products but in a naturally derived form, so hair looks smoother and moves more freely.

• Lightweight nourishment that avoids flattening fine hair
• Abyssinian oil adds shine and reduces frizz
• Removes buildup while preserving natural body

Is the scent strong and what creates the aroma?

The Shampure aroma is a subtle, calming bouquet of 25 pure plant and flower essences, with prominent notes of lavender, ylang ylang, and petitgrain. The fragrance is designed to be soothing rather than overpowering, leaving a soft lingering scent after rinsing.

• 25 plant and flower essences for a layered floral-aromatic profile
• Balanced strength—noticeable but not overwhelming
• Scent complements other Shampure body care products for a cohesive routine

What ingredients are omitted and why does that matter?

Aveda intentionally formulates this shampoo without silicones, SLS/SLES, parabens, phthalates, mineral oil, and synthetic fragrances. Omitting these ingredients targets cleaner formulations that reduce buildup and align with consumer preferences for kinder, more transparent ingredient lists.

• No silicones—uses abyssinian oil for shine instead
• Free from sulfates and common harsh detergents
• Formulated without parabens, phthalates, or synthetic fragrance components

How should I use Shampure Nurturing Shampoo in my routine?

Apply to wet hair, lather gently, and rinse thoroughly; repeat if desired for extra cleansing. Pair with Aveda conditioners or the Shampure body care line to extend the calming scent and balance moisture for fine to medium hair types.

• Use daily or as often as needed for gentle cleansing
• Follow with a lightweight conditioner for targeted hydration
• Combine with Shampure body and scent products for a unified fragrance experience

Who is this for: Aveda Shampure Nurturing Shampoo is ideal for people with fine to medium hair who want a gentle daily cleanser that adds shine without heaviness, appreciate a natural-origin formula, and enjoy a calming botanical aroma. It suits vegans and those looking for cruelty-free, B Corp–aligned personal care options, and complements a full Shampure bathing and body routine.

Ingredients

Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.