Aveda Shampure Nurturing Shampoo for Fine to Medium Hair, 33.8 fl oz — Lightweight Abyssinian Oil & Calming Aroma

Aveda Shampure Nurturing Shampoo is a gentle, daily cleanser that nourishes fine to medium hair with weightless abyssinian oil and a calming blend of 25 plant and flower essences.

Formulated to cleanse without stripping, this shampoo balances softness and shine while remaining lightweight enough for fine to medium textures. The signature Shampure aroma fuses ylang ylang, petitgrain and lavender for a relaxed scent experience, while the 96% naturally derived formula (per ISO 16128) replaces common heavier ingredients with plant-based alternatives. Free from silicones, SLS/SLES, parabens, phthalates and animal-derived components, it suits customers who want an effective daily wash with a conscious ingredient list.

How does this shampoo clean hair without weighing it down?

The formula relies on gentle, plant-derived cleansers that remove dirt and oil while preserving natural movement. Abyssinian oil acts as a lightweight conditioning agent, delivering shine that mimics silicones but leaves no heavy residue.

• Light cleansing surfactants derived from plants
• Abyssinian oil for non-greasy shine and slip
• Silicone-free finish that maintains volume
• pH-balanced to protect hair cuticle

Will the calming Shampure aroma be overpowering in daily use?

The scent is crafted from 25 pure plant and flower essences to provide a subtle, spa-like fragrance rather than a synthetic perfume punch. It lingers gently after rinsing, creating a serene sensory profile suitable for everyday routines.

• Blend includes ylang ylang, petitgrain and lavender
• Natural essential oil profile, not synthetic fragrance
• Designed for a soft, long-lasting aromatic presence
• Complements other Shampure body and home products

Is this safe for color-treated or delicate hair?

While formulated for fine to medium hair, the mild surfactants and nourishing abyssinian oil make it a gentle option for many color-treated or chemically processed hair types. It avoids harsh sulfates and silicones that can strip color or build up on delicate strands.

• No SLS/SLES and no parabens or phthalates
• 96% naturally derived ingredients per ISO 16128
• Helps maintain color vibrancy by reducing harsh stripping
• Suitable for regular, gentle use

How does this product fit into a sustainable beauty routine?

Aveda’s formula emphasizes plant-derived inputs and excludes several conventional additives to align with cleaner-beauty preferences. The brand’s certifications and commitment to vegan, cruelty-free practices also support more ethical purchasing choices.

• 96% naturally derived* formulation (per ISO 16128)
• Vegan, Leaping Bunny approved and Certified B Corp
• No animal-derived ingredients, silicones, or formaldehyde donors
• Compatible with other Shampure body and home products

Who is this for: Aveda Shampure Nurturing Shampoo is ideal for people with fine to medium hair who want a daily cleanser that adds shine without weight, enjoy a soothing botanical aroma, and prefer a formula with high naturally derived content and cruelty-free credentials. It’s a practical choice for those seeking salon-quality care at home while avoiding common heavy additives.

Ingredients

Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.