Aveda Shampure Shampoo & Conditioner Duo Full-Size — Lightweight daily care, 96%+ naturally derived

Designed for everyday use, this full-size duo combines a 96%+ naturally derived* shampoo and a 98% naturally derived* conditioner to remove dirt and build-up without weighing hair down. The formula avoids silicones, sulfates, parabens, mineral oil, phthalates, synthetic fragrance, animal-derived ingredients and formaldehyde donors. Infused with Aveda’s Shampure blend of 25 plant and flower essences — including lavender, ylang ylang and petitgrain — the set provides lightweight moisture and shine for hair that needs gentle care and a serene scent experience.

How will this duo affect my hair’s weight and manageability?

The Shampure duo is formulated to be lightweight so it cleans and conditions without heavy residues that flatten fine or medium textures. The shampoo lifts impurities while the conditioner provides targeted smoothing and detangling, leaving hair easier to style and with natural movement.

• Light-touch conditioning prevents limpness and preserves bounce.
• Silicone-free formulas reduce buildup on strands.
• Detangling agents smooth cuticles for easier combing and styling.
• Formulated for daily use to maintain consistent manageability.

Will the aroma be overwhelming for daily use or sensitive noses?

Shampure’s scent is a calming, botanical blend of 25 plant and flower essences that many users find soothing rather than overpowering. The aroma lingers subtly after rinsing, creating a gentle, spa-like presence without synthetic fragrance ingredients.

• 25 pure plant and flower essences including lavender, ylang ylang, petitgrain.
• No synthetic fragrances—aroma comes from botanical essences.
• Designed to leave a soft, long-lasting scent rather than a heavy perfume.
• Suitable for anyone preferring naturally derived aromas over synthetic ones.

How clean and natural are the ingredients in this set?

Both formulas are predominantly naturally derived per ISO 16128, drawn from plants, non-petroleum minerals and water. They exclude common additives like silicones, SLS/SLES, parabens, phthalates and animal-derived ingredients to align with cleaner beauty preferences.

• Shampoo: 96%+ naturally derived*; Conditioner: 98% naturally derived.*
• Free from silicones, SLS/SLES, harsh sulfates and synthetic fragrance.
• No parabens, phthalates, mineral oil, animal-derived ingredients or formaldehyde donors.
• Formulation transparency based on ISO 16128 standard classification.

How should I incorporate this pair into my daily routine?

Use the shampoo to cleanse thoroughly, focusing on the scalp and rinsing well, then follow with a small amount of conditioner from mid-lengths to ends to avoid weighing roots. For fine hair, start with a modest portion of conditioner and increase only where needed; for average hair lengths, a standard application provides smoothing and shine.

• Apply shampoo to wet hair, lather and rinse; repeat if hair is product-heavy.
• Apply conditioner mainly to mid-lengths and ends; rinse thoroughly.
• Daily use recommended for consistent lightweight nourishment and scent.
• Pairs well with other Shampure products like hand & body wash or lotion for a cohesive scent experience.

Who is this for: The Aveda Shampure Nurturing Shampoo & Conditioner Duo is ideal for people with normal, fine to medium hair who want a gentle, daily cleanser and lightweight conditioner made largely from naturally derived ingredients. It’s a good match for anyone seeking a subtle botanical aroma, silicone-free formulas, and products free of common synthetic additives, or for those looking to try Aveda’s signature Shampure scent across hair care.

*Per ISO 16128 standard, from plants, non-petroleum minerals, or water. Not a medical product.

Ingredients

Shampoo Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.; Conditioner Ingredients: Water Aqua Eau, Cetearyl Alcohol, Propanediol, Behentrimonium Methosulfate, Crambe Abyssinica (abyssinian) Seed Oil, Cocos Nucifera (coconut) Oil, Butyrospermum Parkii (shea Butter), Lactic Acid, Caprylyl Glycol, Stearamidopropyl Dimethylamine, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Phenoxyethanol, Potassium Sorbate ILN44970 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.