BOLD UNIQ Purple Shampoo for Blonde, Silver & Gray Hair — 8 fl oz, Paraben & Sulfate Free, Vegan

Bold Uniq Purple Shampoo neutralizes unwanted yellow and brassy tones while conditioning and protecting blonde, silver, and gray hair.

If you want a salon-grade tone refresh at home, this paraben- and sulfate-free purple shampoo uses concentrated violet pigments and UV filters to lift brassiness and preserve cool, bright hues. Formulated for color-treated and natural light hair, it also contains a Vitamin B5 derivative to smooth strands and add shine without stripping. The vegan, cruelty-free formula provides a stronger toning effect than many standard blonding shampoos so you can extend time between salon color corrections.

How does this purple shampoo reduce yellow and brassiness?

The shampoo deposits potent violet pigments that counter the warm, yellow undertones that develop from water, heat, and environmental exposure. Pigments sit on the hair surface to visually neutralize brassiness while gentle cleansing removes residues that dull color.

• Intense violet pigments neutralize yellow hues
• Suitable for blonde, platinum, highlighted, gray, and silver hair
• Stronger toning action than basic blonding shampoos
• Use as maintenance between color appointments

Will this shampoo damage or dry out my hair?

Designed without sulfates or parabens, the formula cleanses without aggressive surfactants that strip moisture. A Vitamin B5 derivative helps condition and smooth the hair shaft, so hair feels softer and looks shinier after use.

• SLS-free and paraben-free for gentler cleansing
• Vitamin B5 derivative adds softness and shine
• Vegan and cruelty-free—no animal-derived ingredients
• Use frequency adjustable to hair porosity and tone goals

How often should I use Bold Uniq Purple Shampoo for best results?

Frequency depends on your starting tone and hair porosity: those with heavy brassiness may use it once a week, while lightly brassy or maintenance users might shampoo every 10–14 days. Shorter contact times produce subtler toning; longer or repeated application intensifies the effect.

• Start with once weekly; adjust based on results
• Apply briefly for mild correction, 2–5 minutes for stronger toning
• Combine with a regular conditioner or a color-safe mask as needed
• Avoid daily use unless advised by a stylist

How does Bold Uniq protect color from fading?

In addition to toning pigments, the shampoo includes innovative UV filters that help shield dyed hair from ultraviolet-driven fading. Regular use reduces the rate at which color shifts warm or dull, helping preserve ice-cool blondes and brilliant silvers longer between salon visits.

• Built-in UV filters guard against sun-related color loss
• Vivid toning pigments maintain cooler color tones
• Gentle formula avoids unnecessary color stripping
• Better at-home maintenance to extend salon results

Who is this for: Bold Uniq Purple Shampoo is intended for people with blonde, platinum, highlighted, silver, or gray hair who want a stronger at-home toning solution without harsh sulfates or parabens. It suits color-treated and natural light hair seeking to reduce yellowing, add shine, and protect against UV fading. Recommended for those who prefer vegan, cruelty-free products and want to stretch the life of salon color with occasional professional-style toning at home.

Ingredients

Aqua (Water), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate (Note this is not a sulfate), Propylene Glycol, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Panthenol, Cetrimonium Chloride, Dimethicone, Tocopheryl Acetate(Vitamin E), Benzophenone-3, Benzophenone-4, Trideceth-12, Sodium Chloride, Carthamus Tinctorius (Safflower) Oil, Citrullus Vulgaris (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Crambe Abyssinica (Abyssinian) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Anthemis Nobilis (Chamomile) Flower Oil, Pelargonium Graveolens (Geranium) Flower Oil, Salvia Sclarea (Clary) Oil, Parfum (Fragrance), Limonene*, Linalool*, Citronellol*, Hexyl Cinnamal, Citric Acid, Triethylene Glycol, Sodium Benzoate, Phenoxyethanol, Acid Violet 43.