Botanic Hearth Purple Shampoo for Blonde Silver Gray Hair, 16 fl oz — Violet Toning, Sulfate & Paraben Free

This 16 fl oz formula blends lavender oil, rosemary oil, and vitamin E with a sulfate- and paraben-free base to tone color-treated and natural light hair without overdrying. It’s crafted to enhance shine and softness while addressing common concerns like brassiness, dryness, and breakage. Use it as a weekly or frequent refresher depending on how quickly your hair develops warm undertones.

How does this purple shampoo remove brassiness without stripping moisture?

The shampoo deposits violet pigments that cancel yellow and orange tones, while natural oils and vitamin E help retain hydration. That combination allows color correction and gentle cleansing in one step, minimizing the need for harsh clarifying products that can leave hair brittle.

• Violet pigments neutralize warm hues for cleaner blonde, silver, or gray tones.
• Lavender and rosemary oils add light conditioning and a soothing scent.
• Vitamin E supports cuticle smoothing to reduce frizz and lock in moisture.
• Sulfate- and paraben-free base prevents aggressive stripping of natural oils.

When and how often should I use Botanic Hearth Purple Shampoo?

Frequency depends on hair porosity, color intensity, and how quickly warm tones return. Many users start with once per week, then adjust to twice weekly for porous or heavily lightened hair, or less often for subtle toning needs.

• Weekly use for maintenance on most blondes and grays.
• Twice weekly for very porous or bleached hair that bronzes fast.
• Shorter contact time for subtle toning; longer for stronger color correction.
• Follow with a moisturizing conditioner for best softness and manageability.

Will this product work on color-treated hair and natural gray hair?

Yes — the formula is designed for both color-treated blondes and natural silver or gray hair. Its gentle toning pigments refine cool tones while the nourishing ingredients help preserve color vibrancy and hair integrity.

• Safe for color-treated blonde, silver, and gray hair types.
• Helps refresh salon color between appointments without fading dye faster.
• Nourishing oils reduce the likelihood of breakage from mechanical or chemical stress.
• Free from sulfates and parabens, making it suitable for sensitive scalp routines.

How does Botanic Hearth protect hair from damage while toning?

Alongside toning pigments, the shampoo includes conditioning and antioxidant components to support stronger, shinier strands. These elements help reduce friction and tangling, limiting breakage and the appearance of damage.

• Vitamin E acts as an antioxidant to help protect strand integrity.
• Lavender and rosemary oils add smoothing and lightweight conditioning benefits.
• Hydrating formulation minimizes dryness that can lead to split ends.
• Gentle surfactants cleanse without removing beneficial oils or color molecules.

Who is this for: Botanic Hearth Purple Shampoo is suited to anyone with lightened, highlighted, silver, or gray hair who wants to neutralize yellowing while maintaining moisture and shine. It’s a good choice for salon-colored blondes, natural grays seeking brighter tones, and people who prefer sulfate-free care. If you need strong weekly toning or a gentle maintenance product to keep cool tones between color appointments, this 16 fl oz bottle offers enough product for multiple treatments and flexible use.

Ingredients

Deionized purified water, Decyl glucoside, Cocamidopropyl betaine, Cocamidopropyl hydroxysultaine, Disodium lauryl sulfosuccinate, Sodium C14-16 olefin sulfonate, Panax ginseng root extract, Curcuma longa(Turmeric) root extract, Polygonum multiflorum root, Cocamide MIPA, Disodium laureth sulfosuccinate, Argania spinosa kernel argan oil, Coconut Oil, Polyquaternium 80, Polyquaternium 71, Biotin(Vitamin H), Nigella sativa oil, Phyllanthus emblica, Serenoa serrulata extract, Hibiscus rosa-sinensis extract, Nicotinic acid niacin, Beta sitosterol, Camelia sinensis, Tea Tree Oil, Sorbitan oleate, Peppermint Oil, Urtica dioica extract, Cedrus atiantica oil, Rosmarinus officinalis, Soy isoflavone, Zinc pyrithione, Tocopherol_vitamin E_, Phenoxyethanol, Salvia sclarea oil, Ethylhexyl glycerin, Hexylene glycol, Citrus medica limonum oil, Caprylyl, Decyclucoside crosspolymer, citric acid