Celeb Luxury Viral Purple Colorwash Semi-Permanent Color-Depositing Shampoo — Vegan Bondfix Rebuilder for Bold Violet Shine

Celeb Luxury Viral Purple Colorwash is a semi-permanent, color-depositing shampoo that refreshes bold purple tones while rebuilding hair bonds with Bondfix for stronger, shinier results.

Designed for salon-quality upkeep between color appointments, this vegan purple colorwash layers sheer pigment with each wash so you can tone brassiness, extend vibrancy, or touch up roots without a full dye session. The formula is sulfate-, gluten-, and PPD-free, cruelty-free, and includes a bond-rebuilding complex to help maintain hair integrity while adding color. Use it as a weekly toner, a maintenance shampoo, or a shorter rinse for a subtle glaze effect.

How does this purple colorwash maintain and refresh color?

Celeb Luxury Viral Purple deposits semi-permanent pigment as you shampoo, neutralizing warm tones and intensifying cool purple shades. The effect builds gradually with repeated use, allowing control over intensity from a soft sheen to a deeper hue.

• Sheer-to-buildable pigment that layers with each wash
• Use as a full shampoo rinse or a short leave-in toner for varied results
• Neutralizes brass and brightens violet, lavender, and deep plum tones

Will the Bondfix bond rebuilder help my hair while I use color-depositing shampoo?

The integrated Bondfix complex supports hair structure during color maintenance, helping reduce breakage and improve manageability. It works alongside the pigment to leave hair feeling smoother and looking glossier without weighing hair down.

• Strengthens weakened bonds created by chemical processes
• Helps improve elasticity and reduces snap during styling
• Formulated to rinse clean, so it won’t leave heavy residue

How should I use this product for best results?

Apply Viral Purple to wet hair, emulsify into a lather, and rinse according to how intense you want the color. Shorter contact times give a subtle glaze; longer or repeated rinses increase pigment deposit. Always follow with a conditioner if needed, and do a strand test before first use to preview color payoff.

• Wet hair thoroughly, apply a generous amount, massage, then rinse
• Leave 1–5 minutes for low intensity, 5–15 minutes for stronger color
• Perform a patch/strand test to check compatibility and desired shade

What should I expect in terms of longevity and maintenance?

Because it is semi-permanent and delivered via shampoo, color will gradually fade with normal washing and sun exposure, but regular top-ups keep tones vibrant. Pair with color-safe practices—cooler water, limited heat styling, and UV protection—to extend wear between applications.

• Color builds with repeated use and fades with standard shampooing
• Use color-protecting routines to prolong vibrancy
• Safe for routine maintenance rather than permanent coverage

Who is this for: Celeb Luxury Viral Purple Colorwash suits anyone who wants to refresh purple, lavender, or plum tones without a full salon dye—ideal for color-treated hair looking for maintenance, those wanting a low-commitment color change, and people who prefer vegan, cruelty-free products with bond-supporting care. Not intended for permanent gray coverage; always patch-test before first use.

Key product features:

• Gluten-Free. Sulfate-Free. PPD-Free.
• Not tested on animals.
• 100% vegan.

Ingredients

Aqua/Water, Lauramidopropyl Hydroxysultaine, Polyacrylate-1 Crosspolymer, Capryloyl/Caproyl Methyl Glucamide, Sodium Chloride, Citric Acid, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Fragrance/Parfum, Trideceth-5, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Glycerin, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Synthetic Fluorphlogopite, Titanium Dioxide (CI 77891), Tin Oxide, Tris(Tetramethylhydroxypiperidinol) Citrate, Octadecyl Di-t-butyl-4-hydroxyhydrocinnamate, Limonene, Basic Red 51, Basic Brown 17 (CI 12251), Basic Yellow 87, Basic Orange 31, Basic Red 76, HC Blue No. 16, Basic Violet 2, HC Blue No. 2